AI Issue 11 2017

Acquisition International - November 2017 13 “For you to be yourself at your best, even in the toughest situations” or persuasion, then we maximise that outcome too. Our clients have increased their pitch win rate significantly, to an impressive over 70% in pitches that we help them with.” Ultimately, there looks to be a bright future going forward for GPB.EU, as Ewan talks about the innovative nature of the firm’s services, and how client satisfaction is at a high level. “Moving forward, we are constantly innovating, either by incorporating the latest scientific research, conducting it ourselves, or developing new coaching ideas through brainstorming sessions in our office. This has led to the development of, for example, GPB’s Buyers’ Rights Act, the FBI funnel, a methodology for handling all tough questions, and Decision Level Criteria Analysis.”