AI Issue 11 2017

Acquisition International - November 2017 29 Prudent Group: A Team Approach Within the local institutional market, Prudent offers services and solutions that are able to cater to a variety of different needs, and an assortment of clients. Giovanni is keen to highlight the experience of the firm’s customer service team, showcasing the team’s ability to service the market in a professional manner. “At Prudent, we have found that there is nothing more important than to receive the approval from the large local institutional investors for our efforts. Our local Sales Teams targeting Brazilian institutional investors is set up in coordination with CM Capital Markets, led by Fernando Barroso. Through this extremely well established and experienced client service team, we have the ability to service the local institutional market in the outmost professional manner.” As with any industry, there always challenges specific to the market which every company has to overcome in order to be successful. Giovanni explains the specific challenges and outside influences which have affected Prudent and the investment fund industry within Luxembourg and Brazil. “Fundamentally, the bureaucratic red tape is increasingly stifling and costly. Furthermore, investor’s flight to the largest money managers is creating a highly concentrated competitive landscape. At Prudent, we are hoping that investment excellence soon again will be determining allocations, rather than the sheer size of the manager’s AUM.” Overall, the company has a mission which every member of staff is working towards, and in his concluding comments, Giovanni comments on Prudent’s mission, and what steps the team have set in place in order to achieve this. “Moving forward, the goal for Prudent is to identify and effectuate highly scalable, repeatable, and defensible transactions while utilizing downside risk mitigation strategies, such as insurance, overcollateralization, and extensive client monitoring. “Needless to say, our colleagues and partners are the key to our success. Lending is a tricky business, and we have had the good fortune of being able to utilize the Brazilian economic slump to lure over highly seasoned professionals when building out the Prudent team. Most of our Senior Associates have more than 30 years of industry experience and bring a wealth of knowledge, endless contact networks, and a good eye for sensible business transactions for us to pursue. Additionally, Prudent strive to build close and strong co-operations with many of its service providers such as CM Capital Markets, which has proven valuable in our efforts to streamline our administrative processes and ensure maximal efficiency.”