AI Issue 11 2017

36 Acquisition International - November 2017 ELDA Ltd is a company that has been successfully operating for more than 30 years, and we have been active in selling electronic cigarettes and manufacturing e-liquids since 2008. We spoke to ELDA Ltd’s President, Dario Marenic in order to find out more about the company. s a company, ELDA has been developing rapidly, keeping pace with the fast rise of the e-cigarette industry, and has grown in a short amount of time from a small family company into one of the leaders in the world market. The firm works with wholesalers and retailers, and offers great services to clients, meaning the team can ensure them liquids according to their recipes, brand names and design of packaging. Dario outlines the firm’s overall mission, listing what steps are necessary in order for the firm to reach the targets that it has set itself. “Here at ELDA, the mission of our company is always the same. It is to be the best in the whole market and to offer only the highest quality of products and services. “With regard to which steps we will take in order to achieve our mission, I will introduce you to the selection process of our e-liquids. Market demands can become so complex, and sometimes we need to make more than 50 formulas to hit just the right one. Our team of experts need to do extensive testing every day. After the establishment of the new recipes, our chemical engineers need to make the samples that occasionally, must ripe for 30 days. After the ripening process, these samples are carried out in multiple testing processes, and only the best of them will be chosen. Just like in the selection process, detailed procedures are undertaken in all other areas of our business. Nothing goes out from the company until it is completely planned and researched.” Company: Elda Ltd Contact: Dario Marenic Contact Email: [email protected] Address: Zrinskih 62, 35400 Nova Gradiska, Croatia Phone: +385 35 361 361 Website: www.elda.hr A Leading Manufacturer of e-liquids A 1711AI72 Giving us a brief overview of the industry throughout Croatia, Dario talks about the main challenge which the company is having to overcome and how it is affecting not just the region, but the whole European Union. “Currently, the main challenge on the market is the new TPD2 regulation which affected the whole European Union. According to this regulation all liquids and cigarettes need to be laboratory tested and registered for each EU country. This regulation was a turning point for many companies which could not fulfil all requirements and they simply had to quit this industry, however all of these requirements were translated into our advantage, and we decided to accredit our laboratory in order to offer our customers and ourselves a better and complete e-liquid and e-cigarette analyses. Technology and innovations are my passion, and of course it was a challenge for me to invest in the laboratory with the latest technology that will again provide a leading market position for Elda.” Working within such a fast-paced environment and rapidly developing market, the company must employ techniques in order to stay ahead of any emerging developments. Dario notes that innovation is key, as the competition is very strong, and firm’s must work hard to be the first in developments and maintain strong relationships. “At this moment, the market competition is very strong but the key of success are innovations. Business partners and customers are always “Our goal is to predict the way that the market will be developing and every moment be at least one step ahead of our competitors in order to offer our business partners and end customers the most innovative products of the highest quality.”