AI Magazine Issue 11 2018

Acquisition International - Issue 11 2018 27 Jaymie Scotto & Associates (JSA) is one of the preeminent providers of Public Relations, Marketing and Event Planning services for the tech and telecom industries. Recently, we profiled the firm and spoke to AI’s Most Influential Woman in TMT Marketing 2018 – USA, Jaymie Scotto Cutaia who revealed more about the innovative solutions that the company provides. or more than 14 years, Jaymie Scotto & Associates (JSA) has been one of the preeminent providers of Public Relations, Marketing and Event Planning services for the tech and telecom industries. The firm’s remarkable success throughout the years is attributed to its skilled JSA team, innovative tools, and established media and industry relationships, allowing the team to deliver the finest outreach and brand awareness services available – with measurable ROI. JSA specializes in public relations, marketing and event planning services, catered to tech and telecom, such as data centre and colour operators, network providers, hosting, cloud and security companies and SaaS operators. Representingavarietyoftechandtelecomcompanies that range from start-up to large enterprise, JSA custom builds every PR and marketing plan around the needs of each of its customers and are very data- driven in its approach. Going into further detail about the areas the firm specialises in, Jaymie informs us of the proactive role the team at JSA takes on all of their projects. “Here at JSA, we take a proactive role in constantly tracking relevant data, such as: media mentions; website traffic; advertising equivalency; key messages impact; social reach and amplification; share of voice over time (as compared to competitors); inbound lead generation; and keyword and content management. This means an increase in organic SEO placement, smart prospect lists, targeted and optimised content, and lead nurturing. “JSA reviews results on a monthly basis, tracking the positive trends and increases the frequency of that messaging/strategy, as well as removing the messaging/strategy that is not working. We call this Common Sense PR.” Hyper-focused since inception in 2005 on the network infrastructure community, including telecom, data centre, hosting, security and technology companies, Contact Name: Jaymie Scotto Cutaia Company: Jaymie Scotto & Associates (JSA) Address: PO Box 20 Middlebrook, 24459 United States of America Virginia Telephone: 866-695-3629 Website: www.jsa.net Gold Star Services F Oct18047 JSA knows the language, and has the relationships, expertise, tools and proven processes to increase their clients’ brand equity and communications’ ROI. When discussing what qualities JSA possesses that contribute to the company’s remarkable success, Jaymie highlights the talented team at the firm and the approach the company takes when working with a new client. “The secret to JSA’s success is our rock star team. For the price of one in-house employee, we offer clients a fully-dedicated account team invested in their marketing success. Our team includes a Strategist and Director, a Writer and an Analyst, and as needed, an SEO Analyst. “Once assembled, the team is introduced to the client, and begins our comprehensive onboarding process, which includes, key messaging, KPI setting, upcoming events and campaigns, time management/communications strategies and priorities. We put together a customised PR and marketing plan that best suits the particular client’s needs, typically involving press releases, blogging, social media, lead generation activities, reporting, and outreach strategies. Most importantly, we focus on consistent messaging via all available distribution channels and optimising our ROI.” Whilst on the topic of the team, Jaymie is keen to explain the role the staff play in the success of JSA, noting on the positive atmosphere they have created. “Here at JSA, we have been honoured to attract, retain and incentivise the best marketing, PR, design and event planning pros in our industry. We provide our team with an environment to succeed - with innovative tools, third-party on-demand analytics, and our established JSA relationships. “Together, the JSA team has cultivated the term, ‘JSAness’, which emanates from each of our team members, and refers to a fusion of dedication, skills, creativity and passion, powered by industry experience.” Looking ahead to what the future holds, Jaymie signs off by revealing the exciting plans that lie in the pipeline for JSA. “2019 will be a year of expansion for JSA, where we acquire more clients, expand our service roster and further invest in JSA USA, JSA Canada and JSA Europe.” “...we have been honoured to attract, retain and incentivise the best marketing, PR, design and event planning pros in our industry.”