Issue 11 2024

6 | Acquisition International, Issue 7 2023 Casting a Light on Successful Streaming ightcast.com is a leading company on a mission to empower businesses, organisations, and individuals to deliver content seamlessly across multiple platforms, making content accessible to a wider audience. Delivering innovative solutions for streaming, app development, and content delivery, Lightcast.com aims to help its clients reach their viewers wherever they are in the world. The company is built upon a foundation of core values, used to guide the team in achieving its mission. Lightcast.com prioritises excellence through innovation, staying at the forefront of technology by continuously developing new features and solutions that meet the evolving needs of its clients. This, in turn, allows the company to uphold its commitment to maintaining high standards in the quality of its products and services, delivering true excellence across all operations. Recognising that its success lies in the success of its clients, Lightcast. com endeavours to understand their goals and needs to deliver personalised services that align exactly with their vision. The company believes in transparent and ethical business practices, which ensure trust and reliability in all its partnerships. Prioritising client-centricity and transparency further solidifies Lightcast.com’s reputation as a dependable partner for multi-platform OTT and OVP services. The majority of Lightcast.com’s customers aim to launch TV and mobile apps across the primary device platforms and app stores, such as Apple TV, Fire TV, Roku, Android TV, Samsung TV. Most of these customers either lack TV and mobile apps altogether or have only a limited number and are seeking to expand their portfolio of publishing properties. The company sees many startups, educational institutions and vloggers seeking its services to launch TV apps and mobile apps for streaming purposes. “One of the key reasons content creators and media publishers select Lightcast.com is its cost-efficiency, providing an opportunity to save valuable financial resources compared to other “patchwork solutions”,” says Andreas. “Many large media corporations, schools and universities are transitioning away from developing and maintaining in-house patchwork systems, which involve costly contracts with multiple vendors, extensive in-house staff with diverse skillsets, and complex overhead management. Lightcast.com streamlines OTT and multiplatform publishing for organisations of all sizes, from small businesses to large corporations.” Not only does Lightcast.com deliver financial savings, but the company also provides clients with the ability to conserve time, another compelling factor that drives publishers to choose its services. Lightcast.com leads the market with its proprietary Media Cloud real-time content and app management system which enables users to accomplish more in less time. The system positions all connected publishing properties, including apps, players, podcasts, and social media channels in a single location with streamlined workflows, comprehensive viewer and user data, and reporting. “The Lightcast Media Cloud is an all-in-one platform designed to simplify the process of managing, distributing, and monetising digital content,” Andreas explains. “It offers a comprehensive suite of tools that allows users to upload, store, organise, and distribute videos, audio, images, and other media across various platforms, including websites, mobile apps, OTT services, and social media channels.” Founded in 2010, Lightcast.com is a multi-platform Over-The-Top and Online Video Platform provider. The company offers end-to-end services for creating TV Apps, Mobile Apps and Web Apps, in addition to distributing live-streams and on-demand media to various devices, including Roku, Apple TV, Android TV, Fire TV, Samsung TV, LG TV, and Mobile Apps. Renowned for delivering top-tier tools that aid media management, monetisation, and advertising, Lightcast.com allows users to control all aspects of their content distribution and branding and has been recognised in the 2024 Global Excellence Awards. Join us below as we speak with Andreas Kisslinger, Chief Executive Officer of Lightcast.com, to learn more. L

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