A Streamlined Solution to Personalise Your Shopping Experience cost-effective production decisions and reduce excess product. Consumers become platform influencers with their feedback becoming an essential part of a brand’s management strategies. Its team of hard-working individuals is the key to FashWire’s success. With diverse backgrounds within the fashion industry, employees use their in-depth knowledge to contribute to the business’s overall development. FashWire is dedicated to creating a collaborative work environment to nurture workers’ creativity and provide continuous support to advance employees’ professional goals. Core values of diversity, engagement, and inclusion have paved the way for the company’s continued success. The business is committed to inclusive hiring practices with 50% of its workforce being culturally diverse. FashWire seeks individuals who respect the company’s values and ensures its workforce is always treated with respect. The business is female founded and immensely proud of its 90% women-led team. With personalisation features that are integral to the company’s decision making, it is increasingly important for FashWire to innovate and stay ahead of the curve. The business uses data science capabilities that allow consumers to navigate the wide selection of brands available. These insights empower brands to tailor their products to consumer demands and drive conversion. FashWire envisages a future where personalisation is increasing important for brands to differentiate themselves from competitors. During Covid-19, the wholesale fashion industry was greatly affected with department stores cancelling orders and traditional retail unavailable for customers. The pandemic resulted in a shift in consumers’ shopping habits to online retail. As a solely digital platform, FashWire experienced an increase in sales and was uniquely positioned to provide brands with a platform to host their collections and interact with customers. The company’s immersive platform has become a haven for consumers to receive a bespoke shopping experience. FashWire’s mobile app enables customers to curate products and offers its brand partners a reliable online marketplace to showcase their offerings. It is FashWire’s aim to become a leading platform in the fashion and beauty industries, renowned for its interactive and sustainable shopping experience that prioritises both designers and consumers. The business is distinctive for its user-friendly platform and innovative technology. Its combination of curated content, data science, and social integration results in a comprehensive solution for new and established brands. FashWire has several upcoming developments to further improve its overall experience and revolutionise the future of the fashion industry. The business continues to attract new brands and is currently localising its apps to offer different language options in order to expand its global reach. Alongside FashWire and GlossWire, The Wires is currently in the process of building PawWire, a platform designed to bring pet brands from all categories to shoppers worldwide. PawWire is due to launch in January 2024. It is FashWire’s persistent drive for success that has established the company as a premium shopping app platform. The business has remained steadfast in its mission to empower and inform brands and customers to make smart purchasing decisions. FashWire provides consumers with the opportunity to connect with their favourite brands and offers designers real-life customer feedback to help them navigate demand, improve margins, and increase profits. We are excited to see how FashWire will continue to revolutionise the fashion industry with its personalised discovery experience and pioneering technology. For its streamlined solution and sustainable ethos, FashWire has received our award for this year’s Best Premium Fashion Discovery and Shopping Marketplace Platform. Contact: Kimberly Carney Company: FashWire Web Address: www.fashwire.com
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