AI Magazine Issue 2 2017

Acquisition International - February 2017 11 Luis Gayoso Frayssinet speaks to us about how Estudio Colmenares & Asociados (AI’s Ones to Watch in IP 2017, Peru) stands out as one of the most successful IP firms in Peru. studio Colmenares & Asociados is a leading IP firm based in Lima, Peru. Established in 1904, the firm has been exclusively dedicated to attending IP prosecution and litigation in favour of companies all over the world. Luis chats to us about the importance of brands, know-how and reputation are an important aspect in business, saying “Intangible are the most valuable asset that a company has. Variables such as reputation, hard work and marketing investment are all projected into the brand.” Company: Estudio Colmenares & Asociados Name: Luis Gayoso Frayssinet Email: luisgf@ colmenares.com.pe Web: www.colmenares.com.pe Address: Bolognesi 125 floor 9, Miraflores, Lima – Peru Phone: 511 4444326 Protecting Brands E 1702AI27 Protecting Brands Following this, Luis talks to us in more detail about what business leaders and organisations need to do in order to maximise their value of their IP assets, whilst also developing, exploiting and safeguarding these assets. “Through an adequate protection of the brand or invention, and eventual use in the market, an organisation may maximise the value of their IP asset. In fact, a brand without protection may be vulnerable to piracy attacks or other organisations that may take advantage of an already acquired fame of such asset. “Most business leaders are very keen on creating bright new products, services and ideas, however they lack of knowledge about how to achieve the best protection of such new assets, that is why they should seek support on highly reliable IP specialists to profit the best advice and the best long term protection for those new born ideas.” In order to stand out from other companies in their sector, Estudio Colmenares & Asociados recognises the importance of a quick and efficient service in order to give clients the best possible service. “IP is constantly changing and clients are always demanding the best and quickest service. Our firm is the top one in Peru at filing online applications, which is the fastest way to have immediate protection. Also, part of our new application process, contemplates a quick search for possible obstacles that may prevent a normal application process. Other from that, we are constantly monitoring new regulations and informing the relevant ones to clients, via online or published in our web page.” In addition to a high-quality service, Estudio Colmenares & Asociados ensures it hires the right staff. Luis explains the vital role that staff play at the firm. “Our staff has invaluable experience in the IP field, our different areas are working as a solid block to achieve a common goal, provide the best service at the shortest time.” Estudio Colmenares & Asociados faces many challenges in 2017 related directly to modifications in the IP laws and local regulations, which are being constantly monitored. The firm acknowledges it must adapt to changes and advise clients in relation to these, which this firm is more than capable of. “ Intangible are the most valuable asset that a company has. Variables such as reputation, hard work and marketing investment are all projected into the brand.”