Issue 2 2019

Acquisition International - Issue 2 2019 23 Francorp : The Franchising Leader What is your approach when undertaking a new client or project? How do you ensure right from the start that the outcome meets the needs of everyone involved? For us, it is all about the client and about providing them with the best guidance possible in terms of their strengths, weaknesses and right timing to engage in the franchise process. Before taking on a client, we need to ensure that their concept is franchisable through determining whether or not they have the four main key factors below: • Profitability • Know-How Transfer • Reproducibility • Marketability Any business that has the above four main factors has the potential to be a franchise business. We do however come across several businesses that lack in one or more of those areas; we help such businesses through carrying out a diagnostic analysis to determine their areas of weakness and transform them into a franchisable business through an in-depth analysis of their financial model, business model, operational model and organizational model. Once a business is deemed franchisable, the first thing we work on with the client is having a clear understanding of their goals and objectives. This allows us to create a solid foundation and ensure that the franchising vision/expansion plans are aligned and that we are working towards the same outcome from the start.