AI Magazine Issue 3 2017

56 Acquisition International - March 2017 Based in leafy Lymm in Cheshire, The SPA Group, a dedicated marketing agency for over 23 years, delivers integrated marketing, PR and event management campaigns for an array of diverse clients, across many sectors. We profile the company and explore the secrets behind its success. rimarily, SPA is a marketing and PR firm which has a burgeoning film arm. With over 30 years’ marketing experience SPA understands the importance of promoting a client’s business, using all the communication tools available. The firm are focused on steadily and consistently building brands through the development of targeted marketing and PR strategies. A good marketing and PR campaign is integral to any business and as such the team at SPA pride themselves in being able to recognise the individual client’s needs, develop the right communications strategy and deliver a campaign that produces results. Among the firm’s clients is Black Death Vodka, which is produced in the UK and was first launched onto the world in the late 1980’s, quickly becoming a worldwide phenomenon, outselling all other vodkas. Company: The Spa Group Events & Marketing Company Ltd. Name: Simon Plumb Address: No.2 Bridgewater Court, Barsbank Lane, Lymm, Cheshire, WA13 0ER Phone: 01925 755590 Email: [email protected] Web: www.spa-group.co.uk Ltd Perfection in PR P 1702AI50 That was until President Yeltsin ceased all importation of the western brand into Russia in the mid 90’s, in an attempt to stop the capitalist influences on soviet lifestyles. But now, after 20 years, Black Death, with its iconic packaging, is coming back to life! SPA worked on the UK marketing and PR in the mid to late 1990’s and has now been re-appointed to re-launch this exciting brand in 2017. Currently the new bottle design is in production, the iconic label is being re-printed and the Best Vodka in the World is being distilled once more. Drawing on over two decades’ experience in marketing, SPAhas made 2016 a record year, and a culmination of a great deal of hard work by the team at the company Whilst this phenomenal success is a great achievement, the firm is dedicated to building upon this and not resting on any laurels, because in the marketing industry a firm is only as good as their last campaign, live event or film production. Looking ahead, there are many issues facing companies in the marketing industry. Succession planning is one for all ambitious companies. However, SPA intend to continue developing the team and building a legacy for the company. Perfection in PR