AI Magazine Issue 3 2017

Acquisition International - March 2017 67 Vedant Pujari of Accures Legal speaks to us about the intellectual property industry and why the firm is the great success that it is today. Accures Legal is an intellectual property, corporate and commercial practice based out of the capital city of New Delhi, India. We provide critical intellectual property solutions and services to our clients. Broadly, our offerings are categorised into identification, development, protection and commercialisation of intellectual property assets of our clients to their benefit. The firm was established in the year 2013 by professionals with an average 10 years of hands-on experience in various subfields of intellectual property laws. Presently, the Firm houses an intellectual property department, a corporate & commercial department, a litigation and enforcement department and a training department. Our firm also handles intellectual property application globally through its network of associates in an extremely cost-effective manner. The word ACCURES is a portmanteau word that is derived by blending the words ACCURACY and RESPONSBILITY – the two core values that we stand by. These values inspire us to be prompt and diligent while handling matters on behalf of our esteemed clients. The collective experience of our professionals enabled us to identify and fill the existing gaps in client servicing in the domain of IP, and this laid the foundation for Accures Legal. We belong to the rare breed of intellectual property practitioners that fuse technology with law and thus, consistently break the status quo by revamping the traditional ways in which intellectual property services are rendered in India. Our professionals have played pivotal roles in different organisations and have headed variety of teams comprising lawyers, paralegals, information analysts and information scientists. We follow proprietary processes to update the clients on regular basis on their matters, communicate the best possible approach towards a matter, maintain statutory and client deadlines and reduce the costs wherever possible. This process oriented approach differentiates us from our competitors. Our agility permits us to be more client-centric such that we can customise the intellectual property solutions for each client. Intellectualcapital isconsideredasthemost important asset for many of the world’s largest and powerful companies. Not only that, many young companies and start-ups of today are founded on the intellectual capital and fare much better than those that are not. The world is moving away from tangible assets and focusing on intangible assets likes goodwill, inventions, trade secrets, trade dress, creations etc. In spite of this, the strength of intellectual property rights is insufficiently understood. It is extremely important that the intellectual property assets of companies be identified and appropriately protected to foster their businesses. At Accures Legal we Contact: Vedant Pujari Email: vedant.pujari@ accureslegal.com Company: Accures Legal, RZ44A, Sector-6, Dwarka, New Delhi - 110 075, India Phone: +91 11 4372 8988 Web: www.accureslegal.com Accuracy and Responsibility A assist our clients to identify their intellectual property assets in a systematic manner by conducting intellectual property audits and suggesting the most appropriate ways to protect the identified intellectual property assets. We strongly believe that exploitation of intellectual property assets is one of the prominent ways to attain exponential growth for a business entity. At the same time the value of intellectual property assets can only be understood by persons trained in the field. Therefore, we also conduct corporate intellectual property trainings and workshops to train the in-house personnel of companies to enable them to appreciate and understand the fundamental and advanced stages of intellectual property. It is a general notion that intellectual property right is only a defensive right i.e. a right to stop others from using or practicing the intellectual property right of the owner thereof, but more importantly one should understand that intellectual property right is an offensive right too i.e. enforcing the intellectual property right and ensuring that appropriate licenses are granted, thereby exploiting the intellectual property rights to earn revenue for its owner. It is only the later that can ensure a commercial benefit from intellectual property assets, to its owner. An intellectual property “culture” must be developed in a company. Such a culture cannot be be developed unless its top management understands the value of intellectual property and disseminates it down the line. Leaders of an organisation must incentivise the personnel on developing intellectual property assets and/or those who made efforts to protect and commercialise the same. India is going through an interesting and positive change in social, economic and political scenario. The seriousness with which the Indian government is enabling a strong intellectual property regime is clear from the recently launched Intellectual Property Policy. The motive of this Policy is to develop an India where intellectual property promotes advancement in science and technology, arts and culture, traditional knowledge and biodiversity resources; an India where knowledge is the main driver of development and knowledge owned is transformed into knowledge shared. This is a time when companies across the globe are looking to invest in India. At the same time, Indian companies are efficiently competing in the world market. With such a support system, the challenge is to quickly attain an enviable intellectual property infrastructure and implementation of the intellectual property policies. As experienced intellectual property professionals under Accures Legal, our endeavour is to foster our clients’ growth using intellectual property knowledge and tools. Accuracy and Responsibility