Issue 3 2020

Acquisition International - Issue 3 2020 19 Oct19563 An Experience to Remember Experiential marketing has become increasing popular, with the generation of drama encouraging audiences and customers to engage with the stories being told. The idea of telling stories is key to the success of GottaBe! Named in the Acquisition International Global Excellence awards as Best Field & Experiential Marketing Agency 2020 – UK, we decided to take a closer look at this award-winning firm. ith over 1303 completed projects, 631 satisfied clients and nearly 7000 cups of coffee under their belt, the team at GottaBe! could be forgiven for pausing to take a breather. Instead, they are charging forward into new campaigns and innovative projects that represent a huge change from the traditional and staid marketing that people have grown accustomed to. GottaBe! starts its process by listening to what its clients want. It is the first of seven core values, namely, to listen, to serve, to recommend, to create, to engage, strive to deliver and to do it right from the start. By taking the time to think and learn, it is possible for GottaBe! to generate bespoke campaigns that not only serve as an excellent marketing tool, but also reflect the needs and branding of the client. This is especially important given the range of clients that GottaBe! serves, ranging from some of the world’s biggest brands such as Western Union to new start-ups. Supporting the client is a key part of this, making sure to use, consume and recommend clients’ services and products to others. Whatever is required, the GottaBe! team will strive to achieve it, even if it takes them well out of their comfort zone. GottaBe! has historically worked with a range of different clients, each coming from multiple sectors including the financial, public, charity, telecommunications and food and drinks. This broad scope really allows the business to experiment with different techniques and styles to suit the message that needs to be sent. The passionate and creative team are continuously working on new ways in which to guarantee a successful campaign for clients, leveraging the skills, background and knowledge that each brings to the table to give GottaBe! an edge over the competition. W In such a collaborative field as experiential marketing, the company culture at GottaBe! is understandably friendly and like a family. Hard work is always the order of the day, but the team support each other throughout. Without this commitment to each other, the business would not be where it is today. The seamless success of a project is a credit to the way in which the company pulls together to create something unique and extraordinary. While GottaBe! has been fortunate enough to grow year on year, now holding two offices in the UK and a third in Ireland. This growth has been somewhat stymied by political uncertainty. Potential clients have not wanted to spend additional money on outsourcing marketing to another company, but GottaBe! has been working on new techniques and methods to combat this. In terms of new ideas and concepts, the pioneering approach of the company can be seen in their latest project for this year, in the form of GottaBe! Academy. This new scheme is designed specifically to give the next generation of marketers some hands-on experience and training in the field. When it comes to marketing, the personal touch is key. There are not many agencies that are able to provide an approach is quite so bespoke and tailor-made, quite so memorable and innovative as GottaBe! It’s the reason that so many business and companies have not only used, but continue to use its services, and why it has grown into such an astounding success. Contact: Tomasz Dyl Website: www.gottabemarketing.co.uk “Supporting the client is a key part of this, making sure to use, consume and recommend clients’ services and products to others. Whatever is required, the GottaBe! team will strive to achieve it, even if it takes them well out of their comfort zone.”