Issue 3 2021

Acquisition International - Issue 3 2021 15 Stepping Up New Step Media, the Cairo-based creative digital marketing agency that is powered by numbers, has successfully unlocked the power of captivating advertising. Experts in storytelling and shaping brand identities, NSM is master of creating long-lasting, meaningful relationships between brands and consumers that are vital to business growth and development. ocated in Dokki, Egypt, New Step Media is an award-winning digital marketing and advertising agency that is leading its industry in creating eye-catching campaigns that have a long- lasting impact. Marrying creativity and numerical-based insights into effective strategies, NSM successfully delivers results that fulfil client requirements and exceed expectations. The Cairo-based firm, which has worked with a broad clientele that spans from Brooklyn Burgers to Bella Mera Resort, Shell to Bioderma Laboratoire Dermatologique, offers comprehensive services in shaping the identity of its brands and establishing them in their markets. From branding, social media management, and creative, to media planning and buying, SEO and SEM, and web development and mobile applications, NSM is able to build technically savvy strategies that enable brands to not only invade but dominate their markets. Using a myriad of digital media solutions, NSM is able to maximise the potential of brands of all shapes and sizes. With profound knowledge of the industry, NSM provides sound advice and support that ensures seamless and professional processes based on meticulous calculations for success. However, it is the boundless inspiration that powers the creativity of the NSM team, enabling them to standout in its market by telling the stories of its brands, communicating clearly with their consumers and engaging them to become loyal customers that feel personally connected to the brand. L This is the secret to effective marketing, after all. To use innovation and inspiration in equal measure to capture not only the attention but the hearts of consumers, in order to cultivate long-standing relationships between brands and customers. It is about so much more than numbers and data, and this is where NSM shines. Using its profound insights into industry and consumer trends as a launchpad for creativity, NSM is able to build monumental advertising and digital marketing concepts rooted in fact to create well-rounded, truly unique branding for its clients across Egypt and beyond. The result is projects like the recently launched media buying campaign for the Chinese real estate company IP Global, which is expanding its global reach across Berlin, London, and now into the UAE. The social media campaign is still in its early stages, but has already achieved a remarkable 50% of target qualified leads, with no signs of slowing down. With expectations of continued rates of success ahead, this project will be sure to join the ‘museum’ of projects featured on the NSM website, paying homage to the spectacular campaigns that the firm has launched around the world since its inception. Thus, as NSM continues to push the boundaries of creativity to maximise the marketing capabilities of its global clientele, the agency continues to amaze and inspire every day. It is unsurprising that the firm that has partnered with giants such as Google and Facebook is also ranked as the Top Agency in All Digital Marketing and Advertising Services in Egypt by Sortlist. Whilst the firm may already be at the top of its game, it is clear that the best is still yet to come for NSM. Company: New Step Media Contact: Mohammed Sherbiny Website: newstepmedia.net Dec20497 With expectations of continued rates of success ahead, this project will be sure to join the ‘museum’ of projects featured on the NSM website, paying homage to the spectacular campaigns that the firm has launched around the world since its inception.