6 Acquisition International - Issue 3 2023 Jan23080 Clear Vision and Self-Efficacy Antonio Panico founded Business Coaching Italia (BCI), of which he is CEO, in 2018. The first company in Italy to coach companies in a specialised way, Antonio and his team of 20 coaches help hundreds of Italian companies to structure their business and improve their ways of working through proven scientific processes. Their hard work hasn’t gone unnoticed as Acquisition International names Business Coaching Italia as Best Strategic Business Coaching Company 2023 – Italy. We got in touch with Antonio to learn more about how the company helps its clients. usiness Coaching Italia’s goal is to spread the culture of business coaching and, as a result, help companies thrive. Its team of coaches are there for those entrepreneurs who want to improve the operations of their company by increasing their margins and reducing their stress. This is done by identifying what is limiting the client’s growth; getting a clear view of their priorities; and improving their processes and organisation as a whole. However, recognising that they aren’t a jack-of-all-trades, if the BCI team aren’t to cater for a client, they will direct them to valid professionals who specialise in their needs. Antonio tells us, “My success is due to the method I have devised; the result of years of studies, research, and direct experience in the field with hundreds of entrepreneurs, managers, and professionals. The theoretical pillar on which the BCI Method is based is ‘self-efficacy’. It is a theory developed by Professor Albert Bandura, father of cognitive psychology, and awarded in 2016 by President Barack Obama, the National Medal of Science of the United States for the contribution that his theories on social learning have given to the resolution of important national issues.” The coaching techniques on which the BCI Method is based aim to achieve progressive victories for the client. By achieving progressive success with the client, this means they are able to see their selfefficacy increase step by step, that is, their feeling of being able to concretely solve the problems that grip them in everyday life as an entrepreneur, manager, or freelancer. Carefully, results are obtained, with all of BCI’s clients managing to achieve and exceed their business goals. In addition, many of its clients enrol into its Business Coaching Academy, the business unit that deals with training business coaches, teaching about 50 different coaching protocols and business processes that Antonio himself has codified and implemented in his career. In 2021, BCI concluded the first Business Coaching Academy training course it launched in March 2020, on which 23 entrepreneurs, professionals, and managers were enrolled. In the last quarter of 2021, it began the new edition of the course, which coached 43 candidates. Antonio tells us, “It is important for us to select candidates by choosing among those who have asked to join. At the B presentation, there were about 140 people, of these we received 83 applications and we selected 43 registered for the course.” Then, at the end of 2022, the Academy’s most recent course took place with 30 entrepreneurs. At the end of January, BCI celebrated its first edition of the Business Coaching Academy Awards in a beautiful hotel in Florence. Antonio tells us, “It was a choral event in which we celebrated the successes of the students of the Academy where we rewarded the entrepreneurs who, by studying and applying our protocols, have had significant revenue growth ranging from 30% to 2,000% in some cases. We intend to do a similar event dedicated to coaches that have achieved even greater growth than these.” BCI acquires its students through ads on social media, at events, and by word of mouth. The team have developed an assessment Business Coaching Italia’s goal is to spread the culture of business coaching and, as a result, help companies thrive. Its team of coaches are there for those entrepreneurs who want to improve the operations of their company by increasing their margins and reducing their stress. This is done by identifying what is limiting the client’s growth; getting a clear view of their priorities; and improving their processes and organisation as a whole.
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