AI Issue 4 2018 - Spanish VAT Services

28 Acquisition International - Issue 4 2018 Celebrating more than 13 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Marketing and Event Planning services to the tech and telecom industries. We spoke to JSA Founder and CEO Jaymie Scotto Cutaia as we aim to explore the secrets behind the company’s success. ince its inception in 2005, JSA has gone from strength to strength thanks to its highly-skilled team, and an innovative, success-based structure, allowing the company to deliver the finest outreach and brand awareness services available for tech and telecom. Jaymie details the attributes she believes are crucial to the success of JSA, beginning with the process that the team adopts when approaching a new client relationship, something which helps them ‘divide and conquer’ quickly. “We assemble a three or four-person JSA team dedicated toeachretainerclient, includingaDirector, Writer, Researcher and if needed, an SEO Analyst. Once established, the team is introduced to the client, and begins our comprehensive onboarding process, which includes, key messaging, KPI setting, upcoming events and campaigns, time management/communications strategies and priorities. We put together a customised PR and marketing plan that best suits the client’s needs, typically involving press releases, blogging, social media, lead generation activities, reporting, and outreach strategies. Most importantly, we focus on consistent messaging via all available distribution channels, and optimising our ROI.” To ensure a continued, thriving working environment, the JSA account team is incentivized to keep the client happy, long-term. JSA’s internal KPIs include year-end bonuses for client retention. “When you provide services like ours, quality team members and the skills and expertise they bring to the table are critical for success. We have been honoured to attract, retain and incentivise the best marketing, PR, design and event planning pros within our industry. Also, we provide them an environment to succeed, including equipping them with innovative tools, third-party on-demand analytics, and our established JSA relationships.” Internally, Jaymie highlights the core values the staff votes on and abides by, which in turn enables them to deliver an unrivalled service within the industry. Contact: Jaymie Scotto Cutaia Company: JSA Address: P.O. Box 20, Middlebrook, Virginia, 24459, USA, 001 866 695 3629 Website: www.jsa.net Jaymie ScottoCutaia: ACEORewarding Loyalty S 1803AI39 “To ensure the same, gold-star quality of services across the board, we here at JSA have collectively crafted, believe in, and follow our four core values, starting with Honesty, Integrity and Kindness. “Additionally, maintaining respect for each other, for our clients and for the industry as a whole is also an important belief that we hold at JSA.” As such, JSA has developed its own media channels to help get more education to the industry, such as its monthly video series: Virtual CEO Roundtables. Not only does this offer an opportunity for one or more of its clients to be a featured thought leader on a trending topic, but it also provides a timely distribution of non-sponsored, informative content to the industry. In order to reach the level of success it enjoys today, Jaymie discusses the challenges that she has faced since founding JSA, mentioning how she embraced the issues and used them as an opportunity to grow. “Looking back, I think it is learning from our most challenging moments, which have led to further JSA opportunity and growth. The first was adopting a new team-based leadership approach, which meant relinquishing some responsibility for me, something which I didn’t excel at, at first. Due to the growth of the company, I had to adapt and learn to get out of the daily ‘running of accounts’, but instead focus on overseeing all aspects of JSA. This was done by delegating to the team members who have proven their own leadership qualities, and when needed, hiring additional talent. “Also, we had to learn to make the most of our time. With team members and clients located across multiple time zones, it is critical that we prioritise our time and projects, quickly and effectively communicate, delegate and then conquer. Our time sheets and projects are all online for easy management, and include customer logins, for a cleaner and faster review and approval process. “Although JSA is innovative in nature, we still had to learn to ‘think forward’. We have learned that we have to plan for success. Our team is incentivized