Issue 4 2019

Acquisition International - Issue 4 2019 19 Renowned Portuguese industrial property firm, J Pereira da Cruz, has recently been awarded Most Outstanding Industrial Property Law Firm 2018 – Portugal. aving more than 70 years’ experience, Portuguese-based J Pereira da Cruz was founded as a family-run consultancy firm. Now a leader in its sector, it specialises in the intellectual property space, incorporating industrial property and copyright law, providing, among others, services relating to the protection of innovation and differentiation, through patents, utility models, trademarks, logos and trade names, designs, designations of origin and geographical indications, as well as in the fields of copyright and domain names. Founded in 1949 by brothers Jorge Pereira da Cruz (known as Jorge Cruz) and Justino Pereira da Cruz, the company became a limited company in 1964, thus becoming J Pereira da Cruz, Lda. and later J Pereira da Cruz, S.A. It still enjoys a solid reputation today, as both a national and international firm, and strives to constantly build strong relationships with clients, whilst delivering specialist legal advice and offering exemplary service, based on the principles of quality, excellence and, most of all, attention to detail. Jorge Cruz, founding partner, has much experience in the industrial property sector, having represented Portugal for some 30 years at numerous international meetings and diplomatic conferences. He is the author of several books, the director of an industrial property magazine and a lecturer on the subject, both in Portugal and further afield. In its capacity as official industrial property agents and specialist consultants, J Pereira da Cruz has vast experience in the field of industrial property, which enables the firm to ensure that its clients’ needs and interests are always put first. With a large team, consisting of around 80 highly experienced IP attorneys, expert consultants and lawyers, the firm and its employees seek the best and most innovative solutions. J Pereira da Cruz constantly strives to be at the forefront of the most recent technologies in order to ensure the best protection of its clients’ interests in the industrial property field. The firm understands the need to educate both young and older entrepreneurs on the importance of protecting their creations, which is one of the most challenging aspects of the industry. Creators face The Industrial Age 1808AI61 H the possibility of their work losing value due to poorly protected intellectual property. The costs of the loss of creative value exceed the costs of protecting creative work, and it is up to companies like J Pereira da Cruz, alongside government policy makers, to educate creators all over the world. Going above and beyond the traditional services of registration, surveillance and maintenance of IP rights, J Pereira da Cruz is committed to a proactive approach of consultation at all stages of the creative process to ensure it meet clients’ requirements precisely. J Pereira da Cruz believes that it has a competitive advantage in the field as a result of its capabilities within the sector. The firm’s strategic approach is based on the belief that resources are the cornerstone of successful operations and that they play a significant role in every client interaction. With this in mind, the firm has dedicated years to the development of solutions to protect such resources - a strategy which is set to continue. “...committed to a proactive approach of consultation at all stages of the creative process to ensure it meet clients’ requirements precisely. “...the need to educate both young and older entrepreneurs on the importance of protecting their creations, which is one of the most challenging aspects of the industry.”