Issue 4 2020

Acquisition International - Issue 4 2020 25 The importance of mobile phones has grown exponentially since the turn of the decade, changing how people talk, think and work. Through all these changes, CamGSM Co. Ltd, through the Cellcard brand, has been the driving force behind Cambodia’s impressive technological transformation. It comes as no surprise that the firm was recognised in Acquisition International’s recently announced Global Excellence Awards 2019 as the Most Outstanding Mobile Telecommunications Operator 2019 – Cambodia. Following this remarkable win, we profiled the company to learn more. or more than twenty-one years, CamGSM Co. Ltd has overseen Cambodia’s longest running mobile telecommunications company. The brand, Cellcard, has earned an impressive customer base that is in excess of threemillion customers. Shepherding them through a digital revolution has been no easy feat and is just one example of how Cellcard has been able to lead the way. With CamGSM Co. Ltd established in 1996, and Cellcard launched in 1997, it has always been at the forefront of technological development in Cambodia. As a locally owned Cambodia company, CamGSM Co. Ltd has the ability to satisfy the needs of the local population. While comfortably offering a full and comprehensive range of services that covers voice, data plans, tourist and roaming packages to the regular consumer, it also has the capacity to appeal to those in need of specific business and enterprise solutions. One of the great ways in which CamGSM Co. Ltd has been a market leader in Cambodia is through its development through 2G, 3G and 4G. Through a targeted business plan, Cellcard is the proud operator of the widest and most affordable range of data packages, combined with the biggest and most reliable network. To customers in rural areas, in a country where cabled internet is not the norm, this development has been very welcome indeed. Cellcard was late to launching its 4G network, but has already outstripped its two competitors in reliability, quality, coverage and speed. The result for the business has been an increase in the amount of people using its services, as well as mobile data traffic increasing by nearly 500%. Company: CamGSM Co. Ltd Website: www.cellcard.com.kh/en Celebrating Cambodian Communication F The rapid expansion of Cellcard’s services means that it has a coverage that reaches 90% of the population. In this way, Cellcard hopes to place the country in a position where it will be able to position itself at the forefront of the fourth industrial revolution. The fact that Cellcard is entirely owned by Cambodians means that there is a cultural awareness that the business model is specifically designed around. No step or decision is made without thinking about the broader framework within which the company is operating. Looking forward, it’s no surprise that Cellcard is already looking to the next big technological advance. The beginning of trials involving 5G have already begun, with great success and potential being found. As the baseline for the use of technologies like Big Data, Smart Cities and Artificial Intelligence, Cellcard’s conception of 5G is as the bridge that will integrate multiple aspects of industry, government and consumers together, increasing the quality of life for everyday people. With current 5G tests reaching speeds of 1.6GB per second, this is the forward-thinking approach that will prepare Cambodia for the future. There cannot be many companies that have changed the way in which a country operates, let alone one which continues to do so. These companies are usually the work of corporations with their own ends in mind, CamGSM Co. Ltd and Cellcard are not just operating to become a successful business, but one which will made Cambodia into a beacon of modernity. It’s this dynamic, socially aware work which makes CamGSM Co. Ltd into such a tremendous success. “CamGSM Co. Ltd and Cellcard are not just operating to become a successful business, but one which will made Cambodia into a beacon of modernity. It’s this dynamic, socially aware work which makes CamGSM Co. Ltd into such a tremendous success.” Dec19252