16 Acquisition International - Issue 4 2022 2022 Award for Innovation in Interactive Technology & Experiences - UK eople don’t know what they don’t know! However people do recognise they have business challenges that need digital solutions. Possibly more so since the Pandemic! They just don’t necessarily know what digital tools are available to fix their problems. Founder and Managing Director Rob Bosher explains that when Quintessence started to manufacture multi touch screens back in 2009 there was no market for multi touch. People had not seen pinch zoom of content or comparisons as we now appreciate on our mobile phones. We did not actually know what business problems we were solving other than it was an excellent data and content visualisation, collaboration and cataloguing tool coupled with a hunch that we could create a new market opportunity. Rob explains “Not only did we manufacture our own hardware with projectors, mirrors and infrared (We now see this in a slim touch screen tv produced by larger manufacturers). This also included developing software applications for problems that people did not know existed. We also had to create a market. This was a big vision looking back and a big challenge on a shoestring budget and seeing where we could generate interest, it’s been an adventure.” One of the early adopter markets was the property sector and since then Quintessence has been one of the go-to companies for interactive solutions for property marketing and sales. Others followed such as the Education and Retail sectors, along with Smart City and regeneration initiatives. Other competitors have naturally joined the market including main manufacturers with a focus on hardware as the grow in this sector has formed globally. Mainly with the purpose of white board collaboration and video conferencing, but there still exists a whole market of untapped opportunity for further understanding of multi touch application usage where hardware manufacturers have dragged the market back to what they know, rather than the solutions and applications that the markets need. But in this process of learning and adapting to the market growth, one thing that has helped transform Quintessence in this process is our knowledge and experience across sectors as we have been pulled into projects that have a complex requirement, whereby the multi touch screen is opened up as simply ‘the mouth piece of the solution’. Examples are explained by Rob, stating, “A recent example would be a Bank that required a concept branch in the Dominican P Recognised as a pioneer in the marketplace, Quintessence has worked with organisations across all sectors helping to transform customer experience and collaboration through interactive software and integrated technology. Launched as a creative studio to bring together storytelling, media production, technology and design, Quintessence is highly regarded for creating interactive experiences for modern-day people - honoured with the Innovation in Interactive Technology and Experiences award within the UK. Company Name: Quintessence Contact Name: Rob Bosher Web Address: www.quintessenceltd.co.uk Contact Email: [email protected] Feb22391 Republic that included touch screen deployments within the branch, wayfinding, gratification, and integration with their banking systems by marketing the branch in a more trusted, engaging and customer focused way rather than cold customer divides of tellers behind screens. It is this experience that has transitioned Quintessence from developing a marketplace, to producing bespoke applications and now advancing into the next generation of packaged solutions for Smart Cities, Smart Buildings and Smart Workspaces with a target of becoming a global leader in their space within the next 5 years. Companies trust in Quintessence solutions, the knowledge they provide, from the provision of small to large touch devices, the furniture that it is manufactures for integrated technology solutions through partner company FREMGroup, to the software development, visualisation and data integration to companies systems. It is not until problems are discussed with Quintessence that they are able to apply knowledge of cross sector experience to decipher how touch screen and technology solutions can benefit an organisation. The business challenge for Quintessence is having to wait for these problems to surface or telling companies they have a problem that can be resolved through such technology. As Quintessence have advanced applications and solutions they have gone from a “push to a pull” in recent years as companies have become more open to change and willing to talk about their digital problems whilst becoming more digital savvy with their requirements with the advancements of smart phones. Quintessence is one of the only companies in the World that provides an end-to-end solution and has a portfolio of data visualisation applications and global project experience to boot! Only when people know what they know and want, will this sector truly take off and we can feel this starting to take effect says Rob and we are proud to be one of the forerunners of this journey and awarded as a result! With so many innovative plans in the pipeline, Quintessence is aptly named the winner of the Award for Innovation in Interactive Technology & Experiences within the UK. In 2022, the world will forever be changed due to the impressive dedication and expert insights provided by the leading business in the industry – Quintessence. Quintessence
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