AI Issue 5 2017

18 Acquisition International - May 2017 Elateral enables brands in all industries to maintain high levels of relevance, quickly and affordably, and within brand compliance by automating content production across all formats. CEO of the Month – USA award winner Perry Kamel spoke to us about how he attained his current job role and what he enjoys the most about it. he mission of Elateral is simple but powerful. Elateral enables brands in all industries to maintain high levels of relevance, quickly and affordably, and within brand compliance by automating content production across all formats. In doing so, they deliver massive amounts of uniquely attributable value very quickly and non-disruptively. At the same time, they unleash the full potential of all other marketing technologies and systems. Most importantly, their patent-pending platform that enables marketers to adapt content across all formats and channels, in minutes, is proven to reduce unit production costs and even time to market by 90%. Or more. With their cloud-based platform, brands are able to empower global and local marketers to deliver flawless marketing that is on brand and on time according to Elateral’s CEO Perry Kamel. He shares his thoughts about winning the CEO of the Month – USA award, what this means to his firm and what he enjoys most about being in this role. “Elateral’s greatest honour, and the most significant measure of our success, is when clients win third- party awards. To date, approximately 80% of all Elateral clients have won third-party awards for high-value marketing innovations powered by the firm’s platform. This is what really makes us tick, and we’re so proud of that fact. That said, it is a great honour indeed that our hard-working team has been recognised in this way. “ “This award helps validate Elateral’s transformative vision and game-changing innovations that are solving one of the most profound challenges faced by virtually all marketers today: to produce content that powers relevant, engaging, and authentic Company: Elateral, Inc. Name: Perry Kamel Web: www.elateral.com Address: One Westbrook Corporate Center, Suite 352 Westchester, IL, 60154 USA Phone: +1 877 914 0789 Purpose, Vision &Direction T 1705AI18 experiences for consumers across channels, in any media format (social, mobile, web, print, 2D, 3D and even video), with unthinkable speed and cost efficiency, and with the bullet-proof brand integrity and compliance demanded in today’s dynamic and highly competitive market environment. “Nothing is more meaningful or rewarding than helping clients, partners, employees and others to unlock their greatest potential to achieve the unthinkable. The opportunity to contribute to the personal and professional growth, success and security of so many is a humbling and energising privilege. To help others find purpose, meaning, and reward in their work, along with a good measure of good old fashioned fun, makes it all worthwhile.” In terms of his career background, Perry has nearly thirty years’ experience delivering high- value technology and marketing innovations. Prior to joining Elateral, Perry was a founding Managing Director of Accenture Interactive, served as Chief Marketing Officer for technology firms Ciena and Siemens ICN, as well as group Chief Executive for Siemens Next Generation Networks. As a former board member of the National Telecommunications Association and a McKinsey & Company alumni with extensive experience in applied innovation, Perry is no stranger to working with cutting edge technology solutions, and the organisational and operational aspects so vital to enduring success. Throughout his career, Perry has played pivotal roles in pioneering many technology breakthroughs that power our present-day lives, including intelligent optical networking, voice-over-IP communications, presence-based communications, permission- based marketing, collaborative video and other web-based applications. As a recognised pioneer in multi-channel interactive marketing and content supply chain transformation, he also has several patents and successful start-ups to his credit. Perry then goes on to explain how it felt when he first became a CEO, and also his responsibilities towards his investors and staff. “That was quite a long time ago! I suppose that feeling really hasn’t changed. It is very humbling and inspiring to this day. Being CEO puts tremendous responsibility for the well-being of many squarely “Our mission is transformational. We are energised and inspired by the tremendous value we are able to deliver our clients quickly and reliably in a non-disruptive way. “