Issue 5 2021

Acquisition International - Issue 5 2021 33 I-NGEN-ious Advertising Director of NGEN utilises his excess of twenty-five years in marketing, sales, supply management, technology implementation and process reengineering to provide the strategic direction for clients in emerging brands looking to realise their full market potential. Meanwhile, Dion Widrich, Vice-President of Operations and Co-Founder of NGEN, also boasts an established career within the industry of business growth, which he uses to manage the development of NGEN as an organisation, as it manages the development of others. Together, Joe and Dion lead an organisation with growth at its heart that has worked with a diverse range of national and international brands. Driven by values of Passion, Teamwork, Performance, Curiosity, and Integrity, NGEN’s growth extends to it’s reputation, which has been instrumental in earning the company a roster of accolades, to which it is able to add to this year with the AI 2021 Global Excellence Award for Best Full-Service Marketing and Advertising Agency of Canada. There is little doubt that we can expect to see continued success from NGEN as it continues on its exciting journey of growth. Contact: Joseph Grasso Company: NGEN Communications Web Address: ngenagency.com