Issue 5 2022

18 Acquisition International - Issue 5 2022 Feb22412 Making Language Simple Winning Most Outstanding Language Coaching & Training Firm – 2022 is only one of Efficient Language Coaching’s many achievements. Bringing a fresh outlook and deeply understanding attitude to language coaching, Founder Rachel Marie Paling has earned herself a spot at the top. fficient Language Coaching is the first company in the world to have certified Language Coaches with a course accredited by the International Coach Federation. The company was founded in 2008 by Rachel Marie Paling with the idea of creating a team of like-minded “language coaches” with different professional backgrounds, teaching qualifications or experience as well as coaching qualifications with the object of transferring language knowledge, know-how and experience to clients in various sectors and fields of competence to offer an advanced, efficient and targeted learning of language. Over the years, the ELC team have taken the Language Coaching Certification course to be able to understand how to “coach” languages and become more efficient and focused. Since the crystallisation of the concept in 2012. It really was the first time the concept of language coaching had been developed, defined and standardised. The method and approach is called Neurolanguage Coaching. “Neurolanguage Coaching® is the efficient and fast transfer of language knowledge and skills from the Language Coach to the Language Coachee with sustainable effects facilitated by brain-based coaching and coaching principles and neuroscience” (as defined by Rachel in 2012, Creator of Neurolanguage Coaching®). The main features of Neurolanguage Coaching® are the continuous flow of language training constantly interacting with aspects of the neuroscience of learning and aspects of traditional coaching; the constant provocation of metacognition and awareness of how the brain works, ensuring brain connections; the use of coaching models and tools to enhance the process; the added ethical principles of coaching itself, ever present in language coaching sessions, as set out by the ICF; the individual needs analysis which tailors language targets to individual needs; and the constant addressing of personal aspects such as client confidence, comfort, motivation and satisfaction. Not only does ELC train teachers to become neurolanguage coaches but it also provides language coaching services to companies worldwide. The Mission at Efficient Language Coaching is definitely to distinguish the approach from ordinary language training as the focus is on coaching clients according to their needs, requirements and specific topics/lacking skills of each individual, creating targets and integrating coaching techniques for a deeper and faster learning of the language/language topic. In this way the neurolanguage coach can assist the client to reach higher language levels in a most efficient and effective way. In the international arena today, business people require language E experts in areas such as legal finance, human resources or soft skill areas such as presentations, negotiations or business meeting language. Clients can build up confidence in all language areas to a level of comfort and ease when dealing cross-border and by setting clear goals and objectives clients can reach their targets faster and deepen their language knowledge continuously so that they feel empowered and confident speaking another language. Key differences in this neurolanguage process are that the learner becomes much more active and takes much more responsibility for his/her own learning process. The notion of “ownership” becomes key, and the learner then finds him/herself empowered as his/her master/owner of the process. This in turn creates much more motivation and commitment to the whole process which is more flexible and adaptable, non-directive, allowing the coachee to assimilate and then put the knowledge into practical use immediately. Language Teaching traditionally is book-related, however, language coaching veers more to the freestyle of no books and no order of book topics, but more suited to the requirements of the coachee and the best possible way for the coachee to learn such requirements quickly and easily The company was founded in 2008 by Rachel Marie Paling with the idea of creating a team of likeminded “language coaches” with different professional backgrounds, teaching qualifications or experience as well as coaching qualifications with the object of transferring language knowledge, know-how and experience to clients in various sectors and fields of competence to offer an advanced, efficient and targeted learning of language.

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