AI Issue 6 2017

Acquisition International - June 2017 21 Hard Work Pays Off provide direct assistance in all strategic choices and advices. The client can rely on a single key contact person, point of reference for strategy and creativity, during each development phase of the project. By getting full support from a valuable team of selected and highly-skilled personnel on visual and technical tasks, GBR Design™ performs in-house operations to speed up processes and results for its clients.” Marco is keen to point out three of the firm’s specific areas of expertise, which are Brand Identity Development, Web and User Experience Design and Performance Marketing which he goes on to explain in his own words. “On Brand Identity Development, GBR Design™ provides advanced tools and all the skills necessary to maximise the corporate image, brand equity and business performance both online and offline. We build growth paths with artisan creativity and dedication, always paying attention to the potential of each innovation. We give shape, strength and thickness to ideas, dreams and visions, by aiming constantly towards a great goal: enabling our partners to look straight ahead and steadily celebrate new successes. By shifting focus from linear practices to iterative design processes, we can shed light on new options and explore the various alternatives. “Concerning Web and User Experience Design, GBR Design™ is highly specialised on web design and digital experience design as an essential touch point a business must have for its target audience and market, in these years. For this reason, we are always behind the times on design and coding by using top level developers and great taste designers to create emotions and unique experiences. GBR Design™ brings together several carefully selected professionals, creating a convergence of multi-sectoral advanced skills: the best of each discipline to work for the clients. Our designs and works are repeatedly featured in international web design contests and magazine because of the technical structure of coding and their taste and user experience design. “When it comes to Performance Marketing, GBR Design™ also participates in the definition of business models, developing tailor-made strategic and development plans, with state-of-the-art precision and it collaborates with companies in the design of traditional marketing plans and web based businesses. Strategies are developed with a modular approach, integrating top-level services in the field of design, web design, digital interaction, search engine optimisation, brand design, brand management, graphic arts applied, traditional marketing and internet marketing. Continuing this remarkably compelling interview, Marco is very keen to share with us the important behind the scenes work that web design consultants carry out in GBR Design™. “Thesuccessfulbasiswealwayskeep- istoworkonly with designers and developers that are themselves highly skilled on the most successful techniques and best-practices only known to insiders. This is especially true on code development: because of the large amount of technologies on the market, it may get to an impasse as there are plenty of ways to get to a specific result, technically; however, in fact, only one or two are the ones that can provide the best overall performance and, hence, feedback and appraisal from the target audience! “Our technicians are highly skilled on cutting-edge technologies in the field of web design and digital development, including mobile apps and complex backend systems. We think that taking into consideration this key technical aspect, is the most sensible approach large companies should take in selecting their web design partners, because this aspect is going to widely affect their own brand image, their own touch-and-feel and their own customers experience. Unfortunately, not all companies take this into consideration sufficiently.” Marco goes on to underline the type of clients GBR Design™ serves, plus on the subject of people, he is also very eager to outline the crucial role of his staff. “We use to serve both international corporations and medium companies (and from time to time even start-ups) that we consider valuable to work with as an actual partnership. Our processes require the participation of the client during main development steps. Especially in brand design, this is something essential that will provide great satisfaction and results for the client itself. So far, we had the great pleasure of working with clients like TOD’s, Corian, Volkswagen, Coca-Cola, Art Found Trust, Impatia, Venice Luxury Gallery and many other great brands throughout the world. “Since the skills required for my staff are very technical - and we also demand a very good taste in each design product - our staff are very reliable and clients can count on them every time their assistance is required. Again, it is not a matter of personality or public relations, but the fact that they are trusted because of their technical skills and ability to evaluate and solve problems of any kind in their field.” Bringing this insightful interview to a conclusion, Marco highlights the importance of the firm’s new brand identity and how this will be maximised to reach their target audience. “This year, DuPont Surfaces (the international branch of American conglomerate E.I. du Pont de Nemours and Company) named GBR Design™ as the Global Brand Identity Agency for the Corian brand - and we are developing visual identity guidelines and the whole brand architecture to ensure consistent communication of its values and positioning of the brand within a system - where all messages are mutually reinforcing each other. “Every facet of the new brand identity is designed to convey Corian’s incredible potential for creating made-to-measure spaces and standing alongside any other technology or material. GBR Design™ was asked to create the entire visual identity, including the logo, animations and wider brand structure. The collaboration is set to continue, with GBR Design™ providing creative direction for all corporate touch points. “In 2017, other international corporations in U.S., Asia and Europe will be starting taking advantage of our services to maximise their brand’s equity and digital experience to their target audience.”