AI Issue 6 2017

54 Acquisition International - June 2017 Experience the difference that true visionary design can make with Black Media Group. They specialise in designing striking websites that realise a client’s brand vision. Following Kenneth Wan’s success in receiving the Leading Web Design Consultant, Hong Kong award, we interviewed him to find out more about the firm’s range of useful services. lack Media’s projects are revolutionary in terms of both aesthetic appeal and multiplatform functionality. They combine sophisticated graphic design capabilities with cutting edge web development to create something truly unique. Kenneth Wan shines the spotlight on to the firm’s specialised services, online capabilities and custom design solutions on a client by client basis. “Our Hong Kong based agency offers a range of specialised services aside from standard website design including blog designs, mobile applications, social media promotions and e-commerce websites. “In addition to our online capabilities, we offer a range of print media design services including leaflet, brochure and catalogue design. Our capabilities also encompass complete branding solutions and corporate identity development. “We offer custom design solutions on a client by client basis. Unlike many other companies in Hong Kong, we recognise that there is no such thing as a one size fits all solution when it comes to websites. When we work with a client, we build their website from scratch, ensuring that their unique vision, brand values and core messages are at the forefront of the development process.” Black Media Group like to push the boundaries of what’s possible when it comes to website design Kenneth goes on to explain, before telling us about how they approach each client they serve. “As a company, we believe that in this fast progressing digital age there is no room for resting on your laurels or passively following pre- established industry trends. We strive to make our clients stand out regardless of their industry with websites that engage and innovate. “By approaching each client on an individual basis, we begin the design process by brainstorming and creating mock-ups in collaboration with the client. Because we believe that good communication is the key to success in business, we strive to ensure there is a strong line of communication between client and designers throughout. This strategy has resulted in several highly successful HK websites which you can view in our portfolio.” Company: Black Media Group Name: Kenneth Wan Email: [email protected] Web: bmg.com.hk Address: Room A, 12/F, Ngan House, 210 Des Veoux Road Central, Sheung Wan, Hong Kong Phone: +852 3488 0550 True Visionary Design B 1105AI55 Range of premium design services This seasoned Hong Kong company is all about pushing the boundaries of commercial design across several modern media platforms Kenneth underlines, before developing this fascinating point in his own words, and adding his insights into the firm’s website design services offered. “We believe that intelligent, innovative design sells, and this is something we have successfully proved with our work across several mediums. Although the focus of our company lies in website design, graphic design and web development. “We also offer a range of other associated services including online promotion, website hosting and graphic design for print media. Choose to distinguish yourself from the HK crowd with maverick design that pushes the boundaries between functionality and art from Black Media.” “At Black Media, web design is not just plain ‘look & feel’ or ‘eye candy’ to your websites. We believe there is a concept behind the design that could bring a special message to your target audience. The user interface (UI) and usability of your websites are our main focuses throughout the development, as professionals, we understand these are the key elements for us to help achieving your web goals successfully.” When it comes to a HTML static website, a static web page is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application. Static web pages are suitable for the contents that never or rarely need to be updated. Kenneth then offers his insights into the additional types of websites the firm is an expert in. “A responsive website is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling— across a wide range of devices (from mobile phones to desktop computer monitors). “A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue, as creators of user-generated content in a virtual community, in contrast to web sites where people are limited to the passive viewing of content. Examples of Web 2.0 include social networking sites, blogs, video sharing sites and web applications.