24 Acquisition International - Issue 6 2022 Apr22269 Premier Services Provider to the FinTech Sector Founded back in May 2007 and headquartered in London, O.B.S. Sales Services Ltd (O.B.S.) is a unique, specialist high-end agency in the FinTech sector. Named ‘Best Specialist Outsourced Business Development Services Firm 2022 – FinTech’ in this issue of Acquisition International, we learn more about how the company helps its clients. .B.S. Sales Services Ltd provides full-blown outsourced sales and business development consultancy and execution services to software houses, consultancies and service providers operating in the financial technology sector. Growing organically through word of mouth and supporting a diverse client base, O.B.S.’ clients trust it to provide innovative, class leading outsourced sales and business development services. The company’s founder and CEO, Richard Waller worked in the early 2000s as a sales and business development executive in the burgeoning financial services software and technology market. During this time, he noticed a material gap in the market for a highend, specialist sales/business development agency which could deliver the type of outsourced services he believed the market in this area truly deserved. Following his instinct, he founded O.B.S. and the agency has never looked back. O.B.S specialises in the creation, management, and closure of sales prospects. It assists its clients by providing comprehensive outsourcing services to complement either existing sales and business development programmes or to provide complete, fully tailored outsourced solutions as required. O.B.S.’ services are delivered only by seasoned FinTech sales practitioners with, crucially, direct, prior financial services/markets firstphase careers specifically on the business side including banker, trader, OTC derivatives broker, sales, sales-trader, risk manager and others. Richard comments, “The ability to look our clients’ target markets in the eye and indeed approach themas peers – because we are – is paramount and a key component to how we successfully deliver our services.” O.B.S.’ services range from O.B.S. Pipeline Generation Services – helping take its clients into new prospective customers within an already established market vertical – to providing full blown, endto-end sales and business development outsourcing solutions. And all flavours in between. Its track record in helping take clients into new markets both from a proposition and geographical perspective is second to none. O.B.S. works with all shapes and sizes of clients, ranging from established multinational financial software houses to smaller shops looking to scale beyond their initial charter clients. It also frequently works with non-UK domiciled firms looking to gain a foothold and develop business within the UK financial services market. O the extra mile for its clients is a given and one that can be testified to. In terms of the outlook for the agency, it is business as usual in these ever-challenging times. O.B.S. continues to work tightly with its present clients to deliver best-in-class service while working with new clients as they arise. Richard shares, “Strategically, the aim going forward is to continue to scale at a contained rate and work with clients who truly ‘get’ the agency’s rationale, value proposition, and how we fit in. I am also interested to now extend the agency’s presence overseas and am presently exploring options to this effect.” Additionally, with O.B.S.’ deep experience in working with many leading financial software houses over its history, the agency has recently extended a new, standalone advisory service to the market. Over its many years of operation, it has accrued first-hand deep insight into how successful business development/sales engines work within the space. The agency knows what they look like and it knows what it takes. This advisory service might suit both smaller houses looking to move beyond start-up phase and put in place a more systematic business development/sales infrastructure and larger houses looking to sanity check their operations in this area by seeking a third-party view. Speaking about O.B.S.’ awards success, Richard says, “Winning the 2022 FinTech Global Excellence Award for Best Specialist Outsourced Business Development Services Agency from Acquisition International is a true accolade and affirmation for the agency. It is one we deeply appreciate.” As O.B.S. begins its next phase of growth, it is helping its clients grow, which will always be its principal driver. And as said, its greatest buzz. Contact: Richard Waller, Founder & CEO Email: [email protected] Website: www.obs-sales-services.com Richard Waller, Founder and CEO O.B.S. Sales Services Ltd: Common to all is helping them grow top line revenue by winning new sales. An O.B.S. originated new customer win for one of its clients is the biggest buzz there is. O.B.S.’ mantra is excellence and to be class leading in all the flavours of services the agency provides for its clients. Going
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