AI Issue 7 2017

Acquisition International - July 2017 19 An Active Committed to Quality to the stores and openly impart their advice in an open-space on the 23rd floor of our head-office. That’s also where every member of staff is invited to give their opinion on the new fresh items to be tested before they go on sale. “Coming mainly from Carrefour hypermarkets, the staff here have proved that their mindset is capable of a great flexibility to adjust to a new channel that has a wide and smart selection of items to cover the units of needs. The staff here also feel 100% responsible to fight on what make our store unique, because they are committed to building the Easy brand and making is strong in the long-term!” Carrefour Group is clearly doing well and had ambitious for the future, as Olivier concludes in his own words. “I personally never foresaw the challenges of building a new brand in the competitive retail market in China, with a start-up lost in a big 500-world company. We now have 29 stores in Shanghai, five under construction and one to be opened this month in Wuxi. All this represents a hard work by the team and sometimes one can feel like you lose direction. “That’s where my former position in marketing research came to my rescue. What does your Easy customer simply want? That’s surely a question of common sense? I would suggest that you offer them that extra item or service. It may not cost much, but I believe it will make the difference!”