AI Issue 7 2017

44 Acquisition International - July 2017 VEDAS SHAAKHA specialises in strategy, marketing and promotion in the Indian market. We were fortunate to spend time talking to President & CEO, Meenu Gupta to find out more about the company as they rejoice in winning the exclusive Leading Adviser of the Year – India award. EDAS SHAAKHA works across multiple sectors with private foreign companies, as well as foreign associations for both their entry and sustenance in the Indian market. President & CEO, Meenu Gupta enlightens us with the company’s approach when undertaking a new client or project, including how they ensure that the outcome meets the needs of everyone involved. “At the onset, we look at two things. Firstly, that our value system and integrity should not be compromised and secondly, that the product or project is viable. “We have turned down several clients where the outcome was expected to be of high commercial value but involved unethical means for its execution, OR we did not consider their products viable in the Indian market. “We are looking at expanding our client base through Europe and beyond, so to support this aim, we will be actively taking part in road shows from October onwards.” Meenu is full of enthusiasm when asked how it feels to be selected as the Leading Adviser of the Year – India Award. Following on from this, she is eager to share how she manages her staff to cultivate an atmosphere conducive to a productive working environment. “To win the Leading Adviser of the Year – India Award is wonderful! It feels good to see our work being recognised. It means that the company, which we set up from scratch, is on the right track! I believe in working on dreams. Each marvel that we see in the world, was once a dream in somebody´s bosom and a thought in somebody´s mind. I am working on my dream and helping others fulfil theirs, which is why the firm’s motto says, ‘empowering dreams, holding your hands in India’. “In terms of managing the company’s staff, I try to keep a marriage of values (honesty and integrity) and happiness alive in the work environment.” Company: VEDAS SHAAKHA Name: Meenu Gupta President & CEO Email: [email protected] Web Address: www.vedantar.com Empowering Dreams... holding your hands in India V 1707AI07 Meenu then details the attributes she believes are essential to achieving success in the wider industry, plus any challenges in this vein that are coming her way. “The attributes that help us to stay successful are: honesty, perseverance and humility. Without these attributes success if any, is short lived. “In India, most industries are growing. It is in Europe, particularly the Mediterranean region, which is a bit stagnant. Hence, we are helping European companies to keep their growth, by expanding their presence into the Indian market.” In closing, Meenu reveals the challenges and opportunities she has faced during her time at the helm of VEDAS SHAAKHA, as well as her aspirations for the future. “The changing European market dynamics, particularly since the great US crash in 2007, are a constant challenge along with the declining economy in that region. We must constantly upgrade our service levels and in some cases, change our fee structure, to stay in tune with changing times. “While we have represented many foreign companies in the Indian market, we are now looking at expanding our work to helping Indian companies expand into Europe. Indian companies today manufacture good quality products, but they have not developed their brands internationally, so we would like to see Indian brands become a global force.” “...we are helping European companies to keep their growth , by expanding their presence into the Indian market.”