Issue 7 2019

70 Acquisition International - Issue 7 2019 Jun19002 Patsi Art & Design are an award-winning digital agency providing 360 solutions based on new media and technologies. Recently, we caught up with Maria Afroditi Patsi who provided us with an insight into video content marketing and the trends we currently see within the industry. ased in Athens, Greece, Patsi Art & Design specialises in web design and development, video production and editing, digital marketing and also AR solution. Alongside this, the firm also provides 360 solutions for their clients, as Maria begins to explain. “At Patsi Art & Design, it is important for us to provide innovative solutions and new media opportunities that make the difference for our clients’ respected industry. As such, we always aim to make our clients stand out from competition and lead their market in an innovative way. Recently, we have worked with household names such as Huawei Europe, Lenovo Europe, as well as Athens University of Economics and Business.” Since their inception, Patsi Art & Design has worked on countless projects, ensuring that each piece of content they create not only fulfils the requirements which have been set by their clients, but also surpasses their expectations. When discussing the growing trend in video content marketing, Patsi is keen to highlight how the firm implements such strategies into their own campaigns, and how they ensure that they craft the perfect finished product for their clients. “By applying psychology to video advertising, we are able to begin by mapping out a marketing strategy for preparing video content. First, audiences must be identified along with both the facts and emotions that drive them to make decisions. How should they be approached differently than, say, millennials? Once we have discerned our target audience, we can then move onto constructing a story that will wind them up and get them going. Colors, music, sound, design and other technical aspects must then be carefully crafted to fit the story and stimulate the senses of the targeted audience. Ultimately, psychology provides the perfect tool for creating a successful marketing video.” Looking ahead to what the future holds, with video marketing strategies becoming a popular trend, Maria signs off by revealing what trends she foresees within the near future. “If video advertising is the trend that is dominating the landscape today, that must mean that there are other offshoots poised to make a splash in the near future. Some trends which may represent the upcoming years includes: “ User-Generated Content - Although this not new to the ad world, there are companies who are becoming more creative about finding ways to create ad content that looks something other than an ad. Thereby it increases the effectiveness and prevalence of user- generated content. “ Virtual Reality – This allows you to fully immerse the audience into a world of your own creation, providing you with the opportunity to shape their experience in the virtual world with astounding depth and complexity. “ Augmented Reality – Although this is not exactly the same as video advertising, they do share similar DNA. Augmented reality marketing excels at using targeted data to deliver an intensely personalized experience. Currently, we are already beginning to see some of the impacts of these strategies, however wide-scale deployment of tactics, such as user-generated content, virtual reality, and augmented reality is still to come.” Ultimately, Patsi Art & Design believe that the visual web is here to stay – which means that the time is right for marketers to fully embrace the possibilities of video ads. Moving forward, the team at Patsi Art & Design have plans to work on AR Ads for 2019. Contact: Maria Afroditi Patsi Company: Patsi Art & Design Address: Argolidos 10, Athens, Greece, 11523 Telephone: +306 938 300 780 Web Address: www.patsi.gr Making a Difference in Their Clients’ Industry “Ultimately, psychology provides the perfect tool for creating a successful marketing video.” B