72 Acquisition International - Issue 7 2019 Jul19151 Pierola & Asociados is one of the leading law firms in Peru, with more than 40 years of experience in intellectual property and a high level of service in all areas of practice. Recently, Jose de Pierola found success in AI’s Leading Adviser 2019 where he was selected as the Leading Intellectual Property Lawyer of the Year, Peru. Following this win, Jose kindly provides us with a detailed glimpse into the innerworkings of the practice, and the countless correspondents and clients they have in numerous countries around the world. stablished in 1975, Pierola & Asociados specializes in intellectual property in all legal areas related to trademarks, slogans, trade names, well-known trademarks, patents, utility models, industrial designs, copyrights, unfair competition and litigation, as well as foreign investment and general practice. Currently, we are actively involved in the fields of domain names dispute resolution and arbitration, licensing and infringement actions. In Peru, we work with a set of dispositions which controls the different ways to protect the creations of human ingenuity, where two main subjects stand out: Copyright Law and Industrial Property Law. Peru is member of the Andean Pact Community, the Paris Convention for the Protection of Industrial Property, the Trademark Law Treaty (TLT), the General Inter-American Convention for the Trademark and Commercial Protection, of 1929, the Patent Cooperation Treaty (PCT), the WIPO Copyright Treaty and the Berne Convention for the Protection of Literary and Artistic works. Besides, Peru has signed free Trade Agreements with the US, Canada, Mexico, Chile, Singapore, China, EFTA, South Korea, Thailand, Japan, Panama and European Union, among others. Following what was previously said, we have built our path to the top since our inception, attending more than a thousand cases of well- known trademarks such as Electrolux, Tommy Bahama and so on. As a result, it has established us as being one of the leading firms in Intellectual Property business in Peru. In addition to this, our team are equipped with the numerous specialized skills, as we work constantly to deliver a service which is of a high- quality, as well as maximizing our results to be successful within our respected industry. We work daily to ensure that we are meeting the deadlines with efficiency and punctuality. Here at Pierola & Asociados, the work is unstoppable until we achieve our goals. Eachmember of our teamprovides a piece of their experience to enhance and optimize the results to a 100%. Moving forward, our firm will continue to remain as one of the leading firms of Intellectual Property in Peru, as well as being recognized around the world. Lastly, our ultimate goal is to shelter the ingenious of creating trademarks and patents, but also to make our clients feel safe by protecting their rights. Contact: Jose de Pierola Company: Pierola & Asociados Address: Manuel Almenara 265, Lima 18, Peru Telephone: (511) 447 2454 Contact Email:
[email protected] Web Address: www.pierola-asociados.com LinkedIn: https://pe.linke- din.com/in/josedepierola Building a Safe Way of Protecting Well- Known Trademarks and Patents E “...we have built our path to the top since our inception, attending more than a thousand cases of well-known trademarks such as Electrolux, Tommy Bahama and so on.”