Acquisition International - Issue 7 2022 13 Best Older Adult Philanthropic Support Organization 2022 Supporters of this project receive a plethora of benefits depending upon which tier their donations fall within. For example, the ARTSage Single-Year Performing Arts Series – $30,000 gift allows the company to host a sponsored event per quarter. Whereas the ARTSage Single Performing Arts Event – $10,000 sponsors one event a year. For the average person, however, there are annual memberships for the Village Arts Circle, beginning at $100 for a John Knox Village of Florida resident. Members receive advance notice of events, discounted ticket prices, recognition at events, and much more. For the John Knox Village of Florida Foundation this can be a challenging charitable sector in which to attract support. A spokesperson for the foundation comments, ‘funding aging services can be a challenging opportunity for organizations and communities that either serve this population in structured facilities or in the general communities across our globe. The aging population is assumed to have accomplished it all and are all set in their life’s journey having all their needs met because of their preparation.’ It is safe to say that this is not always the case – they go on to cite isolation, diminishing or fixed financial resources, food insecurity, and greater health needs as a selection of challenges that an aging generation faces. The clear solution for these issues is a government and non-profit shift towards prioritizing this area of the population. On top of this, the world has undergone a turbulent few years thanks to the Covid-19 pandemic. For just over two years, human interaction has been limited, forced to adapt to a climate of isolation to protect others. Whilst this approach has been greatly beneficial, it has also paired itself with many challenges. The John Knox Village of Florida Foundation notes that the lack of face-to-face contact had a monumental impact on its community. Technology became more prevalent within the organization, both within the day-to-day running of the foundation and within its fundraising efforts. Yet this transformation meant that the John Knox Village of Florida Foundation had to educate a generation of individuals, through new mediums, who were not as familiar with technology. Two years later, the foundation has successfully combatted the issues created by the pandemic. It has made significant progress and now conducts many of its philanthropic communications via e-mail and Zoom meetings. In fact, the foundation found that, ‘communicating tips on vehicles like Qualified Charitable Donations (QCD’s) through email increased the number year over year because our residents had become very accustomed to receiving important information electronically more often than pre-COVID.’ The industry is currently undergoing a period of recovery – of rejuvenation. According to Statista, in 2019 16.5% of the U.S. population consisted of people aged over 65 years old – many of these people rely upon additional care. This figure is expected to rise to 22% by 2050. Figures also show that in 2020, approximately one third of women aged 65 and older in the U.S. lived alone. In comparison, 20 percent of elderly men lived by themselves. Places such as the John Knox Village of Florida have the potential to greatly benefit these people – instead of being isolated in their homes, such resorts supply a thriving community that is able to provide 24/7 care. It is a place where the worry surrounding elderly life melts away, as everything is taken care of. The future of this industry, however, could be threatened by the rapidly aging population and the falling birth-rate. In 2019, the not-for-profit senior living organization National Senior Campuses reported over nearly 21,000 senior living units across the United States, and this number is only expected to increase as the demand grows. Coinciding with this is the fact that among the population of older adults in the United States, almost seven percent require personal care, often in the form of meal preparation, transportation, and personal grooming. Finding high quality care is expected to grow more difficult as the number of people entering this industry spirals into a decline. Many senior living facilities are planning ahead in order to tackle this upcoming challenge. Within this group is, of course, the John Knox Village of Florida and its foundation. Its devotion to ensuring that longterm funding is secured has placed the village upon a stable path – one which benefits not only its residents, but also its team. As their needs are met, they are better equipped to provide the residents with above adequate care. They are able to create events, supply classes, and offer medical assistance thanks to the funding and donations acquired by the John Knox Village of Florida Foundation. Consequently, 2022 is set to be a year of great success for the foundation. Recently, the foundation is discussing developing a multimillion-dollar unrestricted restricted endowment to complement its $7.0 million restricted endowment which has enabled it to fund its Residents Assistance Program – a fund that assures financial support to any resident that outlives their financial resources through no fault of their own. Subsequently, this means that no resident will be forced to leave the community if they cannot pay due to circumstances beyond their control. They do not have to worry about their future at the facility. Further, the planned unrestricted endowment will ensure that future unanticipated funding for programs, services, and spaces for its residents is available. Contact: Mark Dobosz – [email protected] or +1 954-784-4757 Company: John Knox Village of Florida Foundation Inc Web Address: https://jkvfoundation.com
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