24 | Acquisition International, Issue 7 2024 Rewriting the Market Research Narrative As a business owner, there’s nothing more important than connecting with your respective market. Whether you’re analysing the opinions of those immersed within the industry or identifying emerging trends, staying updated is integral. And yet, doing so is far more demanding than it may seem, with even the most capable needing a helping hand every once in a while. Thankfully, there are those that seek to alleviate the strain, and no healthcare-centric market research collective champions this art quite like Black Book Market Research. Proud owner of Acquisition International’s Best Specialist Market Research Company 2024 – Healthcare title, Black Book promises to deliver workable solutions to its clients, and we explore how in more detail below. Contact: Doug Brown Company: Black Book Market Research LLC Web Address: https://blackbookmarketresearch.com/ Regardless of the industry, market research is an integral part of any company’s success. Any accomplished business will echo this sentiment, each understanding just how critical it is to find common ground with existing and potential clients alike. However, such a feat is only obtainable through the exertion of precious time, effort, and resources – elements that could be channelled into areas of higher priority. In such instances, there’s no shame in outsourcing your market research requirements, and Black Book Market Research is on-hand to help. Recognised as a full-service healthcare market research and public opinion research company, Black Book has quickly earned itself a place as the industry’s most dependable companion. Since 2002, Black Book has been impressing the healthcare market research sphere with its affinity for encouraging results. Recognised as a Top 25 international market niche firm – one that specialises in the technology, healthcare, pharmaceutical, procurement, higher education, finance, and business service sectors – and proud to have onboarded over 12,000 throughout its tenure, this multi-award-winning company has effortlessly demonstrated its invaluable nature. Whether it’s providing clients with competitive intelligence, market research, or strategic consulting services, Black Book has always delivered on its promise of offering complete research services that needn’t sacrifice quantity for quantity. However, where Black Book truly thrives is in just how customisable its approaches are, depending on the client. The healthcare industry is one of the most varied there is, allowing for various nuances within the market that are difficult for any collective to cover alone, no matter how capable they may be. Black Book eliminates this problem – through its collection of personalised surveys and research approaches, its team meets the specific needs of healthcare entities in order to help them develop tangible strategies for the future. From the beginning, Black Book endeavoured to become an extension of its clients’ businesses, allowing them to focus on the critical aspects of their practises while its consultants took care of keeping them aligned with their market’s wants, needs, and demands. With regards to its growth, Black Book’s collaboration with Google Cloud’s Looker began in the fourth quarter of 2020. Through this partnership, Black Book leverages Google Cloud’s Looker to offer a data platform for their vendor satisfaction survey outputs. This platform allows subscribers to run their own in-depth and focused reports based on specific data parameters, products, services, vendors and key performance indicators that are important to them. Black Book’s commitment to providing highquality, unbiased research helps it to remain a leading market research firm for the benefit of the healthcare sector. For 2024, Black Book has enhanced its data platform with several innovative featured which have been expertly cultivated to improve UX and data accessibility for healthcare technology and services market research. These key updates include an AI-PoweredData Lake – allowing for more efficient data storage and retrieval; an Expanded Product Line – including over 20,000 healthcare industry products and capital equipment for outsourcing firms, star-ups, and more – giving subscribers their own detailed vendor performance reports and better accuracy and transparency levels; Real-Time Reporting – for more customized and timely insights across various medical delivery settings such as hospitals, physician practices, and health plans. Furthermore, Black Book’s User-Friendly Interface and Global Reach guarantees that its platform is easy to use and navigate, ensuring decision-makers have access to the most relevant and up-to-date information. Its platform’s reach has extended to both healthcare delivery systems and technology vendors in 32 countries – to offer a more comprehensive global perspective on vendor performance and overall market dynamics. We’re delighted to present Black Book Market Research with the title of Best Specialist Market Research Company 2024 – Healthcare, and we look forward to witnessing its continued success.
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