AI Issue 8 2017

106 Acquisition International - 2017 Excellence Awards The Diamond Bouquet continue to be the leader in providing floral products and services in the Fife area. We invited Tracey Jaeckisch to tell us more about the firm and the services it offers to its clients. he Diamond Bouquet are a prestige wedding and corporate florist business offering a unique and personal experience to its discerning clients. The firm have been suppliers to first class corporate clients and supply to some of Scotland’s most prestigious hotels and castles. Tracey outlines the firms overall mission and what steps the company plans to take in order to achieve this, whilst also discussing how the business integrates innovation into every aspect of its work. Highlighting the teamwork between staff at the firm, there is a great deal of trust at the company, which can only be good for business and the clients. “At the Diamond Bouquet, we maintain a tradition of exceeding customer’s expectations at a reasonable price. We will continue to grow a profitable business by building repeat customers and expanding our market area. Also, team work, trust and solidarity and working to the same guiding principles.” Placing a keen emphasis on customer service, this may be seen as a key differentiator between the company and its competitors. The high quality standard provided by the company marks it out as the best possible option for existing and prospective clients. Staff are very customer focused, always willing to go the extra mile for the client and are always market driven, noticing the biggest trend currently on top of the market. Within the region currently, the firm is operating in the very competitive Florist Industry, this means there are specific challenges to overcome and there may be outside influences affecting the industry. Tracey notes that supermarkets have hindered local florists but there are customers who have stayed loyal and wish to support their local florists. “Operating in the very competitive Florist Industry, the Diamond Bouquet faces many challenges. Large chain supermarkets have destroyed our Contact: Tracey Jaeckisch Email: sales@ thediamondbouquet.com Company: The Diamond Bouquet Address: 2 Tower View Court, Auchtermuchty, Fife, KY147AN, UK Phone: 07888734159 Web: www.thediamondbouquet.com Best for Wedding Floristry T GE170039 occasion market and only those customers who wish to support their local florists and who appreciate our skill and presentation remain loyal to us. We have dedicated our efforts into providing the best possible professional service to our clients, who are looking for that something different and special.” Working hard to stay ahead of emerging developments within the fast paced market, the company must employ techniques to deal with the upcoming changes. Tracey points out that the clients are the important aspect of the business and the unique and personal service that the company provides is integral to stay on top of the industry. The personal service offered by staff at the company can be linked to the internal culture in the firm. Ensuring all staff are able to provide the best possible service to clients is a hard task but Tracey explains that the employees are passionate about what they do, whilst also being responsible, working hard to meet the client’s requirements and aiming to exceed them. “Looking ahead, our future begins with our wedding clients & they build our business from the unique and personal service we provide. We are looking to build on this to continue to be award winners in our field. “Ensuring they are able to give excellent customer service, our staff remain honest and responsible in dealing with our customers, suppliers and co- workers. Our guiding principles are, do what is right, give your best, nothing less and customers are at the centre of what we do.” Having said loyal and new customers are integral to the company’s future, Tracey cannot stress enough how hard the staff work to supply the best quality products, focusing on the client’s needs and individual characteristics. With regards to the global corporate landscape, Tracey details what developments she foresees in the industry and how the business will adapt around these. “Staff constantly strive to supply the best quality products sourced from our international partners & providing service excellence, focussing on our client’s needs and individual personalities and we always aim go the extra mile for all our clients. “All of the team are always looking to the current global floral trends and we will continue to train all our staff up on site under close supervision of myself “Looking ahead, our future begins with our wedding clients & they build our business from the unique and personal service we provide. We are looking to build on this to continue to be award winners in our field .”