AI Issue 8 2017

16 Acquisition International - August 2017 Rewards programs are a productive channel for acquiring new customers but, more so, for fostering greater loyalty from existing customers. Since their inception in the 1930s, rewards programs have continued to gain in popularity and are used in a variety of industries with a multitude of incentives and redemption options. oday, there are a wide variety of loyalty programs available. At their core, all loyalty and rewards programs are all designed to serve the same purpose: help increase customer lifetime value. The vast majority of loyalty programs are point-based, that allow users to redeem for free merchandise or exclusive products and services. The airline industry relies heavily on their frequent flier programs to build loyalty and engagement. Most programs reward consumers for achieving a predetermined goal rather than for real-time actions transactions. Consumers today are flooded with offers to join every program under the sun, most of which are irrelevant to their lives. The good news is, despite the recent history of companies spamming consumers to join their loyalty programs, there is a set of meaningful programs that all consumer can, and do, find personal value from. Company: Ominto, Inc. Name: Michael Hansen Founder, Chief Executive Officer and Director Email: [email protected] Web: inc.ominto.com Address: 1515 S. Federal Highway - Suite 307, Boca Raton, Florida 33432, USA Phone: +1 561 362 2393 Get to Know the BSP Rewards Partner Program A meaningful loyalty program with a high ROI T 1708AI04 On average, it costs a company 5-10 times more to acquire a new customer than to sell to an existing member of their database. Also, leads that are properly nurtured throughout the sales funnel will spend approximately 50% more than non-nurtured leads, while existing customers tend to spend almost 70% more than those newly acquired. What is the recipe for success in identifying and integrating an effective rewards program into the marketing mix without investing a fortune, and that can also produce high ROI? The BSP Rewards Partner Program has been designed for businesses and non-profits who want to provide distinctive added value to their clients and supporters. BSP Rewards is a sister company to DubLi.com, the world’s most comprehensive Cash Back shopping website, both owned by Ominto, Inc. (Nasdaq: OMNT). BSP Rewards use the same technology foundation as DubLi.com to provide a state-of-the-art global Cash Back shopping experience to businesses and non-profits around the world, by either creating a new or layering on to those organizations existing loyalty programs. The technology of the global Cash Back site allows small businesses to have loyalty programs like Fortune 500s, but at a fraction of the cost. BSP Rewards supports more than 1,800 corporate and non-profit co-branded Partner Programs in over 60 countries, with customers in 100 countries around the world. It serves all market sectors and industries from banks to telco companies, sports teams to philanthropic organizations. BSP Rewards creates new funding avenues for non-profit organizations in which they can enter a cause-related marketing alliance, instead of hoping to become a beneficiary of someone else’s campaign. BSP Rewards is offered to non-profit organizations for free and there are no costs associated with operating the programs, only the rewards of doing so as BSP Rewards offers a generous 30% commission on all sales that are driven through the shopping website. Because it is a digital loyalty solution, the organization is not required to hire staff or dedicate resources to operating or managing it. It essentially runs itself.