AI Issue 8 2017

Acquisition International - August 2017 17 Get to Know the BSP Rewards Partner Program The BSP Rewards Partner Program can be seamlessly integrated into an organization’s existing marketing strategy and comes with numerous benefits, including higher customer retention, higher customer engagement, increased customer lifetime value, increased revenue from existing customers and, last but not least, re-engagement of dormant customers. BSP Rewards is a cash-based program, which enjoys a higher perceived value than point- or mile-based rewards. Consumers purchase behavior is influenced by where they can earn loyalty rewards or program points. With over 12,000 brand name stores, BSP Rewards’ website rewards every transaction a consumer makes with Cash Back, making it the most relevant of all global loyalty programs. One of the many advantages of BSP Rewards lies in its simplicity and modularity: the BSP shopping site empowers consumers to maximize savings by combining its other loyalty, membership or credit cards and on top of the coupons and Cash Back. Joining BSP Rewards is simple and free for customers of a Partner, providing a win-win situation for all participants with no obstacles. Not only does the BSP Rewards shopping site encompass over a billion products, featured through over 30 categories, but it’s also always progressing with new features and functionality. Customers of participating BSP Rewards Partners can join the newly-launched and enhanced VIP Lounge, a paid membership that offers access to hyper-discounted deals on everything from travel, shopping, and dining to leisure and entertainment with increased Cash Back rates. With this upgraded membership package, the company introduced DubLi Travel. DubLi Travel is a private label travel search engine, featuring worldwide hotels and listing one of the largest hotel inventories at more than 15,000 destinations. With discounts of up to 60% on hotel bookings, DubLi Travel is backed by leading travel industry hotel accommodation partners, priceline.com , Booking.com and agoda. com, who have a global presence in North America, Europe, the Middle East and Asia-Pacific region. VIP Lounge members can save on air travel with 10% discounted flight vouchers on round-trip flights anywhere in the world. Satisfied customers are the primary goal of any loyalty and rewards programs. Happy customers shop with a brand more, regardless of that brands products. Eventually, these happy customers become advocates and brand spokespeople sharing their likes and dislikes with their friends and family. In a world that is digitally connected, with people sharing their lives and their preferences through social media, an organization benefits from the referral marketing of one friend to telling another. BSP Rewards provides a favorable, rewarding vehicle for people to brag about their shopping experience and their earned Cash Back. Furthermore, BSP Rewards offers a lucrative refer-a-friend program that provides an additional incentive and viral marketing tool for consumers of a Partner Program to market and share access. By constantly innovating and researching, BSP Rewards is at the forefront of the loyalty incentive market that consumers, businesses and non-profits need, want and use. Combining savings, spending and exclusive opportunities, BSP Rewards knows how to satisfy the shoppers they receive from Partners. www.bsprewards.com