AI Issue 8 2017

60 Acquisition International - August 2017 “It is a great feeling to win an award once, but to be honoured again reinforces that we are living true to our values. It is also a reminder of how fortunate we are to work with so many marvellous clients. “It is recognition of the standards, that we measure ourselves against and an opportunity to reflect and celebrate the great achievements of the clients, as this exclusive award is also a chance for us to both engage and celebrate them. “We think that our firm is very fortunate to be leading the coaching revolution today. There are so many outstanding coaches today, who deliver excellence in the field. We urge clients to do their research when selecting a coach, both in terms of qualifications and qualified referrals. We believe this is a genuine USP for 2b Limitless based on the experience, qualifications and impact of the firm’s coaches.” Michael then highlights that the essential attributes to achieving success in the industry are: empathy, curiosity, courage, integrity and excitement. He goes on to develop this interesting point, before detailing the challenges he has encountered in his current role. “These are key as they not only drive change they help sustain it. Nobody ever comes to us asking, ‘can you help me be average?’ We work with the extraordinary and it is our firm’s experience that the above attributes help drive strengths, engagement and performance. “Interestingly, our biggest challenge was growing the team. We are so committed to the clients, that the quality of our coaches and trainers is always the firm’s number one consideration. It has taken time, but 2b Limitless now feels like we have built a community of outstanding coaches, who deliver and support each other and clients in a collaborative way.” Michael then reveals how he manages the team and ensures that an atmosphere conducive to a productive working environment is achieved. “One of firm’s key values is ‘integrity’ so we look to manage the team in the same way that we support our clients, through a strengths-based approach (all our team have completed Gallup StrengthsFinder®, which is at the heart of the firm’s approach). “As such, we look to focus on what they do best, engagement-focused and 1-1 discussions are at the heart of building understanding. The firm are also performance-oriented, so we set goals, track performance and look to overcome barriers and celebrate success.” In closing, Michael spills the beans on his future aspirations for the business, in his own words. “Thefirm’sfocus isgrowthacrossallourkeymarkets, success measures and programmes. The firm are building plans to develop a centre of excellence, so we can offer pathways and standardised coaching process. We are also looking to enhance the firm’s stand alone high performance coaching and training facility in Phuket, to offer the clients an unrivalled coaching and goal setting retreat through our 2BYB (To Be Your Best) process, so 2017 promises to be another amazing year at 2b Limitless. “In terms of the wider industry sector, there is certainly a massive global movement towards developing experiences, rather than services or events. We feel like we are ahead of the curve through events like 2byb and the development of our HOST Leadership programme. We feel like 2b Limitless are developing unique programmes, that surprise and delight the clients, as well as motivating them towards sustainable success and achievement.”