Acquisition International - August 2017 81 Phoenix (The Creative Studio) sets out to ensure that clients receive the visibility they deserve, benefit from an increased notoriety for all the good reasons only, unless mischief is the name of their game. As winner of the Leading Web Design Consultant of the Year – Canada, we interviewed President, Fouad Mallouk to find out how this firm thinks outside the box. hoenix The Creative Studio, is not afraid to think outside whatever is outside the box, to find the marketing strategy that will make you go from hero to superhero. You can look at what this firm does in a couple of ways. Some describe them as a human- scale studio whose artisans design interactions to generate emotions and connect with brands. Others believe they create the alchemy of inspiration from mixing the blood of a design team with the ashes of the phoenix. Flip a coin and see which one you get! The firm’s seasoned experience and awards received are the first two points that the firm’s President, Fouad Mallouk impresses upon us. “Phoenix The Creative Studio are not tied to old, tired, cliché and overdone ideas. The firm stands out and we want you to stand out. For over 10 years, we have outdone ourselves in every project have tackled, whether it consisted of graphic design, web development, marketing or going to the pub. The firm’s new team of fresh and open young minds, ensures that we will continue providing innovation to clients. We are equipped and eager to bring you both unconventional ideas and unexpected strategies, to help you reach your goals in style. “We understand every communication is an opportunity to change people’s perception of your product or your brand - and to trigger a chain reaction that will transform or even transmogrify your position in the market. Think of what we do as performing a lifting on your brand. People will notice! “In the last few years, the creative crew at Phoenix The Creative Studio has been lauded and acclaimed relentlessly, winning many national Company: Phoenix The Creative Studio Name: Fouad Mallouk Email:
[email protected] Web: phoenix.cool Address: 384, Saint-Jacques Street, suite 101 Montreal (Qc), H2Y 1S1 Canada Phone: +1 514 448 1618 The Addictive Habit of Winning P 1706AI43 The Addictive Habit of Winning and international mentions, including Best Small Agency of 2015, 9 Sites of the Day on Awards, 8 Sites of the day on CSS Design Awards, 3 Sites of the Month, 3 FWA and a lot more. Phoenix The Creative Studio plans on making this kind of success a habit and as such, we do what it takes to achieve just that. We do not clone magic geese nor pearl-bearing oysters, so please stop asking!” On the technology employed and the importance of creating brand creates brand experiences that engage people, Fouad is eager to outline more of this. “Technology, specifically the internet and its digital derivatives, have been accepted and adopted globally. Yet somehow, people and businesses still underestimate its power and ROI. Furthermore, they have trouble keeping up with consumers’ new expectations and fast-changing markets. This is where we come into play. “By merging interaction and emotion, Phoenix The Creative Studio creates brand experiences that engage people. How I hear you ask? Well, we do this by reinventing them for the new interactive age, breaking with industry standards and keeping them relevant and enjoyable so people connect through them. Because when you connect with people, people let their guards down. “The fact is that the firm’s creative audacity and technical prowess, have already won more than 50 major awards and over 300 international mentions for the work we’ve done on behalf of our clients. Winning is an addictive habit. So, talk to us. Before you know it, you’ll be addicted too. Finally, Fouad sums up the marvellous services provided by Phoenix The Creative Studio. “The firm’s services include graphic design, branding, marketing strategies, photography, video production, advertising design, viral marketing campaigns, television advertising, promotional posters, online marketing, website creation, logo design, animation and print. If you are looking for a good serving of innovation, artistic flair and creativity to permeate your new marketing strategy, you have found the right people for the task at hand.” “The fact is that the firm’s creative audacity and technical prowess , have already won more than 50 major awards and over 300 international mentions for the work we’ve done on behalf of our clients.”