AI Issue 8 2017

Acquisition International - August 2017 83 Intelligent Advertising Company has been around since 2007 and is based in Khartoum, Sudan. To celebrate their success in achieving the Leading Brand Activation Agency in Sudan accolade, as part of the 2017 Global Excellence Awards, we invited the company to provide a flavour of the work they do. n 2007, Intelligent Advertising Company opened our doors, as the pioneers of brand activations. Today we are a game changing, strategically driven business servicing progressive brands in Sudan. Intelligent Advertising has had the privilege of working with some of Sudan’s most progressive brands across diverse sectors such as telecom, automotive, FMCG, sports and even Presidential. A monumental shift in brand experience, has caused such activations to rise to the forefront of marketing. Marketers now understand the importance of live engagement and creating brand experiences, versus solely relying on mass media communications. Brand activation is a new marketing discipline. It’s the art of driving consumer action through brand interaction and experiences. It’s about bringing brands to life via experiences, forming long-term emotional connections and hence creating loyalty - the backbone of strong brands. In response, we help brands to proactively lead rather than follow their customers by designing and/or executing superior customer journeys that are personalised, contextual and innovative. Most importantly, we deliver on our promises, creating experiences and events that are effective, on budget and on time. Our mission it to: • Re-ignite brands; • Create talkability/word of mouth buzz; • Educate consumers; • Increase sales; • Build loyal communities and; • Deliver quantifiable results. Our rules of engagement are simple. We devise and deliver one-on-one experiences during the consumer journey – on-ground, online and Company: Intelligent Advertising Company Name: Wail Dagash Email: [email protected] Web: getnoticed-sd.com Address: Badr Street, Al Taief, Khartoum, Sudan Phone: +249 12 300 0786 The Art of Driving Consumer Action I 1706AI48 The Art of Driving Consumer Action everywhere in between that drive consumers to act – and interact – with your brand to deliver measurable results, foster long-term emotional connections and elevate it above the clutter. The aim is to influence consumer behaviour and turn shoppers into buyers. We do this through proven and tested operations, by • Mobile marketing tours & roadshows; • Experiential & event marketing; • Grassroots & guerrilla marketing; • Millennial and key influencer engagement; • Product sampling; • Retail & in-store interaction; • Social media content integration; • Sponsorship activation and; • Competitions & fulfilment. We strive to deliver brand experiences that engage all the senses: seeing, hearing, sensing, touching and tasting. Immersive experiences that stay true to brands, are the ones that we all remember. As we understand the mindset of the local Sudanese consumer, we execute brand activation strategies that both engage and influence the Sudanese consumer, through the following four points of consumer empowerment: • Discover/consider; • Engage/evaluate; • Try/experience and; • Activate/buy. In this postmodern society, brand challenges include behavioural change and digital tools putting the consumer in the driving seat whilst fighting tooth and nail to reach the millennials, this notoriously choosey generation, housewives, kids and other targets alike to create experiences we can share. “In environments like Sudan, integration, managing complex logistical and back-end issues are massive on-ground challenges, thus in-house hardware gives the added advantage of focusing delivery on higher service levels.” Employing a full time team of 20+ members, and fully owning its street hardware and toolkits, and continue to re-invest in unique assets. That’s why we say ‘we are Sudan’s leading Brand Activation Agency - the Gurus! “In environments like Sudan, integration, managing complex logistical and back-end issues are massive on-ground challenges, thus in-house hardware gives the added advantage of focusing delivery on higher service levels.”