Issue 8 2024, Acquisition International | 11 Most Dedicated Business Strategist 2024 (Singapore): Winnie LIW s Founder and CEO of both White Dragon Global Limited and Kingdom of Esther, Winnie LIW is certainly a pioneer in the market. After 16 years of hard work in senior management positions across various institutions, Winnie had built a wealth of experience and expertise in the Singapore financial industry. This experience has proven indispensable to her trajectory of business success. Winnie’s father ran a Chinese medical centre for over 35 years, which introduced her to the world of Traditional Chinese Medicine, or TCM. From a young age, Winnie recalls holding a fascination for the holistic healing methods that has played an instrumental part in her journey. In 2008, Winnie decided to combine her excellent business acumen with a strong sense of entrepreneurship and love for TCM. Following a chance encounter with a group of dedicated and innovative professionals aiming to combat against the use of chemical products in the beauty industry, Winnie was given the opportunity to reconnect with her roots. Taking a leap, she transitioned from her illustrious financial career to establish WD TCM Lifestyle Products. WD TCM Lifestyle Products uses only Chinese herbs, plant extracts, and a patented formulation to supply beauty products free of harmful and unnecessary chemicals. With an emphasis on healing, WD TCM Lifestyle Products takes a holistic approach that focuses on balancing the three aspects of the self to create harmony and health within. Following the successes of the White Dragon Group, Winnie expanded her reach of the market even further. Kingdom of Esther utilises Winnie’s expertise in the business world to provide a range of services to its clients. The company consists of a collective of professional companies and individuals who have joined forces to aid start-ups and small medium enterprises achieve success. Kingdom of Esther combines the expertise of 13 companies to provide services ranging across 16 professions. These services are designed to support the development of small businesses and include legal advice, marketing support, company incorporation, real estate planning, geomancy advice, and creative services such as copywriting and photography. This business model is made effective by Winnie’s vast experience in the field and her understanding of the challenges that small businesses face in the early years. What looks daunting to new business owners is daily work for Winnie, and so she dedicates her time and knowledge to making the process easy for others. In business and beauty, having connections is paramount to success. Over the course of her professional career, Winnie has built both an expansive network of contacts and a stellar reputation for business strategy. Utilising this network has enabled Winnie to build alliances with professionals that can assist in the development of small businesses working with Kingdom of Esther. In addition, the formation of Kingdom of Esther has allowed Winnie to further develop the services provided by WD TCM Lifestyle Products. The company uses the sale and marketing support of Kingdom of Esther to form partnerships with experts within the beauty industry to offer holistic beauty services using WD TCM’s products. From makeup and hair styling, to wedding planning and image consulting, clients are provided with a wide range of services that meet their every need. In terms of future developments, Winnie plans to expand the reach of her products even further. She looks to distribute WD TCM Lifestyle Products globally to the US, Ethiopia, the Middle East, and China, and is in talks of expanding to Poland and India in 2025. In addition to this, the company plans to develop its product lines and establish health and wellness spas to provide holistic treatments to clients. Following Winnie’s history of entrepreneurial prowess, we are sure that any venture in the works will be a huge success. Stay up to date with the latest developments from Winnie LIW by visiting Kingdom of Esther’s website today. Contact: Winnie LIW Company: Kingdom of Esther Pte Ltd Web Address: www.estherkingdom.com | www.wdtcmlifestyle.com Winnie LIW is a visionary in the world of business strategy. With an expert background in the financial industry, Winnie has combined her experience in business strategy with her love for helping others to create a unique business model. Following her recent title in the Influential Businesswoman Awards 2024, we take a look at Winnie’s journey to success. A
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