AI Magazine Issue 9 2018

64 Acquisition International - Issue 9 2018 As Europe’s largest provider of mobile ticketing and cashless payment technologies, Corethree’s mobile ticketing solutions deliver over £5m of revenue weekly and are used by over two million passengers to travel by bus, rail, tram, ferry and bicycle. Taking time to provide us with an insight into the innovative company, is Corethree’s Founder & CEO, Ashley Murdoch who reveals the secrets behind their exceptional success. stablished back in January 2010, under the steadfast efforts of Ashley Murdoch, CEO of the Year, UK, and his award-winning team; Corethree has gone from strength to strength and is now leading the way in MaaS solutions. Now a major industry player and a pioneer of new mobile technologies, Corethree has provided its clients and users with services unparalleled in excellence, innovation and indeed, record-breaking results time and time again. Corethree has worked alongside leading transport operators such as First Group, Arriva and Transport for London. Corethree has stepped up to the challenge, becoming a multi award-winning business and is now the world’s leading mobile ticketing provider. Corethree utilise the latest mobile technology to tackle pre- existing ticketing issues, to aid growth and to facilitate development of each business and operator they provide unparalleled levels of service and bespoke solutions for. Corethree’s main operating markets are Transport and Events. The company provide a proud ‘mobile first’ approach using a SaaS business model, as Ashley explains. “On-going strategy “To make mobile ticketing accessible by delivering options. We will continue to develop m-ticketing Apps for clients, front end and back end. However, we recognise that our core strength is our m-commerce and ticketing capability, therefore we now provide clients with an API, so that businesses with existing Apps can integrate the Corethree ticket wallet and m-commerce capabilities into their App. This opens up new options to customers and we believe this will become a larger portion of the business over the next few years. “In addition, to take the mobile experience to the next level, Corethree is exploring the use of machine Company: Corethree Name: Ashley Murdoch Web Address: www.corethree.net Bridging the Gaps Between Operator and Customer E 1809AI33 learning (ML) and data analytics to drive the next generation of mobile experiences that operators can provide customers delivering new revenue channels and business opportunity. “Corethree is keen to increase international reach as well as grow new verticals to build Corethree’s brand and international client base. This is a critical path for Corethree but offers new challenges that we’re ready to take on. “Techniques 1. Set organisational goals each year, based on where we want to get to and past performance; 2. Focussed business development strategy with clear objectives; 3. Frequent reviews of progress, strategies and objectives. Look to be realistic whilst pushing to hit long term targets; 4. As we grow, it has enabled the business to bring in expertise not accessible before. Having specialists / people who are absolutely focussed on a role such as a first-class Architect and highly experienced Project Managers has had a very positive impact on achieving results and ensuring the business grows in the right direction; 5. Encourage more and more inter-team collaboration. Urge transparency so people are motivated and aware of what each other are doing, projects they are working on and what might be coming down the line.” Corethree recognises that businesses are still learning about how best to utilise and benefit from the mobile world, this means the Corethree staff endeavour to work as collaborators and as trusted advisors to all their clients and don’t just offer a ‘one-size-fits-all’ approach as a supplier. Corethree has grown because its base technology is so robust. When discussing he main platform, Core Engine, Ashley informs us how this has truly allowed Corethree to truly pull ahead of the competition. “Our focus is on our ability to evolve and enhance the control and visibility ticketing businesses have on “Our focus is on our ability to evolve and enhance the control and visibility ticketing businesses have on their entire ticket estate.”