Issue 8 2020

36 Acquisition International - Issue 8 2020 Inspiring Influencers to Achieve Success Social media plays a massively important part in the world today, and synergising a brand with popular figures is a crucial step to success. Working alongside some of the biggest names from around the globe are REDPILL, recognised by Acquisition International as the Best Influencer Marketing Agency 2020 in the magazine’s Business Excellence Awards. We profile the firm to see what they have to offer. s influencers have risen through the ranks, so has the sheer number of firms and agencies promising to represent them to businesses and vice versa. It takes a lot to stand out from the crowd, but REDPILL manages to hold itself head and shoulders above the rest. There is much to commend the agency to both sides of the equation, with the team successfully creating partnerships between some of the world’s biggest brands and the most successful influencers. With their HQ based out of London, UK, and Influencer Managers in 10 key territories across the globe, REDPILL offers something a little different to the norm. At its heart is a passion for production; starting out as a production house in 2009 and quickly moving into the world of influencer marketing in tandem with the rise of the biggest social media platforms. Now, the team specialise in making influencer marketing effective - as opposed to it being a bolt on service. REDPILL doesn’t simply book talent and create content; for them it’s about delivering on business objectives and meeting campaign targets. While some agencies commission shoutouts and vanity views, REDPILL guarantees their results and are committed to a quality partnership that can make a demonstrable difference. Working with influencers who have achieved success across YouTube, Instagram, TikTok, Facebook, Twitter and Snapchat, it’s little surprise that the team are always in demand. They have people who are renowned in all sorts of areas from technology to shopping A to fitness and have proven ideal representatives for brands as varied as Coca-Cola, TikTok, Hugo Boss and Samsung. REDPILL has an incredible ability to create content that crosses different forms of media. This has allowed the team to produce social outreach, influencer marketing, organic trending, earned media and paid media in order to achieve the best possible results. The secret to the team’s success is not just knowing an audience, but what an audience loves to engage with. The company spends a great deal of time not creating, but analysing the perpetually changing trends of the market. This not only gives the team an advantage over the competition, but also helps clients too. Far from being limiting, this method is combined with an influencer’s unique perspective on their audience in order to ensure that a clear media message is carried across. With a strong production background, REDPILL is ideally suited to produce everything from a 30-second spot to an entire online series incorporating all the latest technological achievements such as 3D or 360 video. Clients can rest assured that REDPILL always have their best interests at heart. They promise results, and have made sure that it is easy to track the levels of success. The agency employs a bespoke media plan that can be easily tracked as well as provide a measurable ROI. These results can be viewed in real-time, through the agency’s own custom dashboard. The ability to see how a project is being received allows businesses to move agilely, adapting a message in order to optimise a campaign. The use of third-party trackers gives a degree of independent verification that allows clients complete trust in the team. One of the most appealing features of REDPILL’s dashboard is the ability to track a viewer’s journey from media to point-of-purchase. If the heart of REDPILL is its desire to make incredible content, then the mind is the research and application that goes into each piece. Clients can be confident that they have found the ideal partner no matter what the situation. It’s how REDPILL has grown from a place where influencers are represented to an influencer in its own right. Company: REDPILL London Contact: Henry Collins Web Address: www.redpill.co “...REDPILL is ideally suited to produce everything from a 30-second spot to an entire online series incorporating all the latest technological achievements such as 3D or 360 video.” Mar20116