20 | Acquisition International, Issue 9 2024 Asamura IP: Rich in History and Values Intellectual Property is an important asset to any company, especially to those operating within innovative industries. Protecting that intellectual property is a crucial task that is becoming increasingly difficult in the age of the internet. Asamura IP is the most experienced and trusted patent firm in Japan for intellectual property with a solid reputation for delivering top-tier solutions. Following Asamura IP’s recent feature in the 2024 Global Excellence Awards, we speak with the firm’s Managing Partner, Ken Kanai. Contact: Yulia Maruyama Company: Asamura IP P.C. Web Address: https://www.asamura.jp/en1/ The oldest IP firm in Japan, Asamura IP was established in 1891 by Mr. Saburo Asamura in a time where telephones were only beginning to become widely commercially available. In its 134 years of operation, Asamura IP has developed a wealth of industry expertise that well-equips it to deliver the highest quality of services to its clientele. In this time, Asamura IP has focused on building long-term, trusting relationships with IP law firms across the globe. These relationships allow the firm to handle Japanese patent, design, and trademark application from clients anywhere in the world. “From electronics and software to chemistry and biotechnology, we understand the environments in which our clients operate and what they need from us,” Ken tells us. “Our high level of technical knowledge allows us to be flexible, and to work in a way that creates the best results for our clients.” Asamura IP extends a range of specialist services to its clients, including patent and utility model application filing to the Japan Patent Office; assistance with appeals and litigation; patent registration; support with official correspondence during the prosecution of an application; international registration application to the World Intellectual Property Organisation; video conferences via Teams and Zoom upon request to ensure transparent communication; and assistance with application filing to USPTO through overseas partners, EPO, EAPO, OAPI, and ARIPO. To facilitate the application process, the firm employs experienced patent attorneys that can effectively communicate in both English and Japanese, acting as a liaison between the Japan Patent Office and foreign clients. This allows clients to entrust the optimal rights and operation of intellectual property in Japan without the additional stresses of conversing in a non-native language. Experts in protecting innovative inventions, Asamura IP’s dedicated in-house research and development team continually monitors the latest developments in IP law and technology, ensuring that clients face no conflicts in their application. Credibility is a core value stringently upheld by Asamura IP, as a vital component of building a relationship with clients. Asamura IP’s patent attorneys are capable of handling even the most challenging and unique cases, working towards the firm’s goal of 100% client satisfaction. This clientcentric approach is reflected in all that Asamura IP does, from handling information to employee involvement. “All information and data concerning and belonging to our clients is properly safeguarded and managed securely,” says Ken. “All staff members take a professional interest in each client case they are involved in and seek not only to handle it to the best of their ability but to continually find ways of handling it better.” Most recently, Asamura IP has been managing increasingly innovative requests, related to the hottest offerings on the market. This has included generative artificial intelligence, high performing computing, and robotics. Due to the firm’s extensive experience in obtaining artificial intelligence-related patents, Asamura IP is more than capable of handling such requests. This rise in demand sets the tone for future business requests, as more of the world begin to integrate and implement artificial intelligence into their lives. “The introduction of generative artificial intelligence will lead to a more efficient and faster intellectual property work process,” Ken explains. “In a few years, English to Japanese conversion will be automatic, and although final human checks will be required, the cost of translating specialised materials and specifications will be lowered.” For over a century, Asamura IP has evidenced that it is indeed an industry leader, a patent firm with extensive knowledge in all aspects of patent, design, trademark, and other intellectual property matters. The firm has displayed a steadfast commitment to enhancing the client experience, through maintaining high levels of confidentiality, prioritising client satisfaction, and adapting innovations that continually place Asamura IP at the cutting-edge of industry developments. The Global Excellence Awards are held to celebrate companies driving innovation and excellence within their sector. The most trusted and experienced firm in Japan for intellectual property, Asamura IP strives for excellence at all levels and does not accept anything less. It is for the firm’s exemplary services that Asamura IP has been recognised as the Best Full-Service IP Law Firm 2024 – Japan.
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