6 | Acquisition International Legal Awards 2023 Best Asset Management Advisory Firm 2023 – Hong Kong Robustus Group is a multi-strategy investment firm, offering clients bespoke, customised asset management and financial advisory services. As a boutique financial institution, the firm’s services are made available to a select group of clients, and unlike large, multi-national financial institutions, there is a keen focus on targeting niche markets. An array of financial services and solutions are on offer, inclusive of investment banking, wealth, asset, and trust management, as well as advisory services to specific sectors or industries, such as high net-worth individuals, families, the sustainable impact sector, and technological sector, among others. We speak to Kenneth Cheung, who tells us more about the firm and its dedication to providing a personal and tailored service. Contact: Kenneth Cheung Company: Robustus Group Web Address: https://www.robustusim.com/index.php In a highly competitive industry, Robustus Group differentiates itself from a host of competitors through its providing of a more personal and hands-on approach with its clients. This is achieved through a small team of highly experienced professionals, who happily work with clients in a close setting that better allows for the understanding of goals and the development of custom strategies that can help them in achieving targets and fulfilling their financial needs. Due to its specialised focus, Robustus Group seeks out team members who possess deep industry knowledge and a wealth of expertise. This allows its employees to provide the necessary targeted advice and solutions to clients, assisting them in navigating complex financial situations on the path to reaching their financial objectives. In addition to this expertise, within the company there is a drive to build strong, lasting relationships with clients, prioritising client satisfaction with an aim to provide exceptional service, always going that extra mile to exceed expectations. Robustus Group’s core mission is to integrate ESG factors into its investment and advisory services. To this end, its primary goal is the promoting of responsible and sustainable business practise, while simultaneously generating a positive financial return for all of its clients. Beyond sustainable investment and ESG integration, Robustus Group may additionally engage in impact investing, with this involving the seeking out of opportunities that make a positive impact in areas such as clean energy, affordable housing, healthcare, and education. Following on from this, the firm has adopted a culture that rests atop its motto, “we find innovative ways to sustain life”, and constantly searches for innovative ways to cultivate an environment that aligns with this. This motto is clearly communicated to all team members, and the company’s leaders and managers embody it through their actions and behaviour. Through this environment, team members feel comfortable in expressing ideas, concerns, and providing feedback. Robustus Group is also keen to celebrate achievements, provide growth opportunities, embrace diversity and inclusion, and champion innovation. In a similar vein, when the company looks to hire new talent, it employs a range of strategies with strong ties to the above traits. Moreover, the firm proudly offers competitive compensation and a stellar benefits programme that more than measure up to the industry standard. This is inclusive of flexible working arrangements, wellness programmes, and development opportunities. Robustus Group also effectively leverages a key social media and online presence and works with universities and other sustainable organisations to establish partnerships and attract talent through internships and the sponsoring of research projects. With its exceptional team of staff, Robustus Group has the added advantage of providing specialised expertise in sustainable finance through its offerings of personal and tailored solutions. This USP sets it apart from larger financial institutions who cannot offer this level of specialised service or personalised attention. To remain at the forefront of the industry, the company adopts such strategies as staying up to date on the latest trends, regulations, and innovations, fostering collaborations and partnerships, attracting and retaining the top talent, and constantly monitoring and evaluating through client engagement and feedback. Looking ahead to the rest of 2023 and beyond, Robustus Group is planning to initiate substantial movements in many key growth areas. Works are in place to increase demand for sustainable investments and expand sustainable financial products, strengthen partnerships, continue to embrace and utilise technological advancements, and continue to promote awareness and education surrounding sustainability issues. Ultimately, these developments all point towards a promising future for Robustus Group, and by staying ahead of market trends, expanding its offerings, continuing to build partnerships, and welcoming technological advancements in the field, the company can continue to hold its position as a frontrunner and leader in sustainable finance, and contribute to a more sustainable future.
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