8 Acquisition International - M & A Awards 2022 Nov22249 Most Innovative Cryptocurrency Purchase & Sales Exchange Platform 2022 Californian fintech firm, MetaU Corp provides clients with a secure platform from which to buy and sell cryptocurrency. It offers a ‘no hidden fee’ guarantee and a real-time view of cryptocurrency prices. We take a look at the world of crypto and speak to MetaU founder, Dan Clayton to find out more. In 2009, the world’s first cryptocurrency, Bitcoin was born, and it was in 2010 that the first crypto transaction was made, where 10,000 Bitcoin were exchanged for two pizzas. This virtual ‘money’ exists purely as a digital entry in an online database, with transactions being recorded in a public ledger, or blockchain. Created using encryption algorithms, crypto is able to function as both currency and a virtual accounting system. According to crypto supporters, blockchain transactions are more secure than traditional payment mechanisms. Offered as an alternative to fiat currencies such as the US dollar, many believed crypto would fast become the universal currency for the evolving digital world. 13 years on, the reality is perhaps slower and less impactful than first predicted. But, with thousands of different cryptos on the market today, it’s hard to deny the popularity of this digital currency to conventional money. Thus, it is increasingly possible to use crypto to make purchases. Yet, when the multi-billion dollar exchange, FTX, filed for bankruptcy recently, it served to highlight further doubts about the validity of the sector. With no centralised regulation or recovery plan, the value of major cryptocurrencies fell dramatically. At the time of writing, the situation is changing daily as other exchanges work to reassure the public of their liquidity. One company that’s building an honest and reliable reputation in the crypto market is MetaU Corp, putting powerful Bitcoin and crypto exchange in users’ pockets and enabling the powerful buying, selling, and trading of crypto on the go. MetaU states its vision as “wanting to transform the world with the power of cryptocurrency”. In this little-regulated sector, security is of paramount importance and the company prides itself on providing access to the “most secure exchange”. With over 30 cryptocurrencies on offer including Bitcoin, Ethereum, Solana, and Dogecoin, MetaU’s platform is supported by state-ofthe-art technology and the highest security protocols. MetaU’s app is accessible on Android and iOS devices and enables users to access and trade digital assets, tokens, stocks, and FX from anywhere in the world, 24 hours a day. It has grown a community of over 10 million crypto users who are highly satisfied with the platform. The company boasts a five-star rating on the app, with one user commenting, “Very nice! The platform is very user-friendly and relevant. Well done, MetaU!” In addition, the company will soon be adding a fast and secure multilingual cryptocurrency wallet to its portfolio. Next, we ask Dan to tell us about current trends in the industry: “There’s a lot of potential in the crypto market. But currently, we’re seeing a downturn. It’s not the first time crypto value has fallen. Over the years, when the market slumped, it jumped back even more powerfully. So we think the chances are high that crypto will bounce back in 2023.” In fact, crypto is already making a comeback at present, with Bitcoin prices having stabilised at around $23,000 to $24,000 after plunging below $20,000 in June. The prices of Ethereum and other leading digital currencies have also rallied in recent months, leading to hopes that this growing market may have reached its bottom. Leading by example, Dan believes in bringing out the best in his team through mutual understanding and respect. He says, “It helps to keep the team aligned with, and working towards our company vision. We focus on solving problems based on the needs of our clients and market demands.” Valuing clarity and resourcefulness, Dan and the team are equipped with all the resources needed to fulfil their objectives, while committed to dreaming big but staying humble. With determination, they have their sights firmly set on innovation and the future, executing their ideas accordingly, and driving positive change. So what challenges has MetaU faced so far? Dan tells us, “We’ve experienced some unavoidable issues. The technological advances needed to ensure the security of our platform took longer than anticipated. This inevitably impacted our platform launch. Our priority has always been to gain and retain the trust of our traders. To do that, we needed the best possible platform. In fact, although this was a challenge, it felt more like an opportunity.”
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