March 2025, Acquisition International | 15 Shaping Change in Europe’s Energy Industry ith a team made up of more than 30 highly experienced industry professionals, The Advisory House carries out its work based around the principles of excellence, a commitment to the needs of the client, and empathetic professionalism. Through these values, which exist at the very heart of the firm, its team are empowered to strive for greatness and be better than the competition, delivering added value to both the individual and their business. As its focus on empathy suggests, The Advisory House aims to be much more than simply the best consultant, and the team strive to be a group that clients enjoy working with. To ensure this is the case, a great emphasis is placed on authenticity across the firm, with empathy and understanding being cornerstones of the team’s approach when it comes to assessing every client’s unique situation. As a result of this approach, professionalism is delivered as standard by a motivated team and conflicts are quickly resolved. Given that The Advisory House has successfully delivered over 500 projects for close to 100 clients over the years, it should come as no surprise that the firm is today widely recognised as being a partner of choice for both the energy industry and those sectors in which complicated energy-related matters arise. These duties take the firm across Europe, and it enjoys especially strong ties with energy trading organisations across Germany, Austria, and its home nation of Switzerland. Remarkably, in the energy trading sector in particular, The Advisory House is proud to serve four of the five biggest energy corporations in Germany on an ongoing basis, reflecting its place at the very forefront of the industry. Securing and then maintaining this position has been no easy task, as it has required the team here to develop a revolving understanding of industry issues and then manage these accordingly. For example, at present, issues of security, energy transition, and decarbonisation are all impacting the industry tremendously. Exploring this further, Marc-Felix Otto, who is both a partner and the firm’s chairman, explains: “With the disruption of the European energy markets starting in late 2021, our clients had to adapt quickly and leverage their core trading competencies.” He continues: “In many cases, they profited from the high demand in trading services. We supported them during this turmoil and helped them to innovate, specifically concerning the industrialisation of new trading products.” Thus, in a sector defined by constant change, The Advisory House thrives by remaining consistently excellent and adding value for its clients at every turn. This is corroborated by the fact that it works closely with the same organisations year upon year. A further testament to the firm’s standout nature is its receiving of the Hidden Champion of Energy Management Consulting award on six different occasions, confirming that its services are of a premium standard. These quality services have lent themselves to some fantastic recent projects for The Advisory House, including strengthening the new trading product competencies for three of its leading trading organisation clients, defining a new hedging framework for a large/ power gas trader, and supporting both the design and implementation of a central data hub. Beyond this, the firm’s recent efforts have revolved around energy trading automation. With AI quickly becoming a critical technology in all aspects of industry, the team here are ensuring that the energy trading sector is not left behind. From the very beginning, the firm has studied the likes of algorithmic trading tools to boost automation in energy trading, and the rapid adoption of AI has led to The Advisory House going the extra mile and cooperating with an energy trading house in training up an LLM. The goal is to connect the model to an RPA engine, automating settlement and logistics processes in the near future. Having spent more than 22 years in this space, The Advisory House AG knows what it takes to succeed when it comes to everything from energy trading to energy risk management, making this a full-service energy consultancy worthy of acclaim. Contact: Marc-Felix Otto Company: The Advisory House AG Web Address: https://www.advisoryhouse.com/ Based in the Swiss town of Zug, The Advisory House AG was established more than 20 years ago to serve the European energy industry. Delivering premium consulting services to this sector, the firm has spent more than two decades achieving great results and better customer satisfaction levels. 2025 is set to be no different, and with The Advisory House being recognised as the Best Energy & Commodity Trading Advisory Firm 2025 – Central Europe, we explore what makes it a beacon of excellence in this sphere. W Jan25248
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