24 | Acquisition International, Non-Profit Organisation Awards 2024 Best Crisis Support Programme 2024 – UK & Most Innovative Social Mobility Change Model 2024 The Matthew Tree Project There has always been a stigma around poverty – that it’s a product of people who are fully in control of their own situations, but choose to not help themselves. However, this couldn’t be further from the truth. Poverty can strike anyone at any time, be it due to illness, societal issues, or devastating life events. One moment, someone can be living comfortably, and the next they’re fighting to make ends meet, with no power to change it. However, there are those who are actively working to put this power back in their hands, and The Matthew Tree Project has quickly become the UK’s definitive guide for helping households escape poverty. Below, we explore how the charity has gone above and beyond to rebuild the lives of those in need. Contact: Mark Goodway MBE Company: The Matthew Tree Project Web Address: http://www.the-matthew-tree-project.org Established in 2010, The Matthew Tree Project is a crisis support programme that has spent its years reaching out to vulnerable households struggling to escape poverty. Combining continuous evaluations, refinements, and developments, the charity has managed to create a holistic Rebuilding Lives Crisis Programme that has been personally tailored to act as a full, wrap-around social change model. In essence, this model seeks to make immediate relief, substantive change, and transformational change a tangible reality, allowing disadvantaged people to acquire the tools needed to overcome poverty and rebuild their lives. In the charity’s own words – “Rebuilding Lives is built on the foundational belief that everyone has the capability to be remarkable and excel in something. People are our nation’s greatest asset, and every individual has something to offer.” Driven by this very ethos, The Matthew Tree Project projects a can-do mindset onto each and every individual, bestowing a confidence onto them that they may have never thought it possible to obtain. It does so by empowering people to identify their own self-worth, ultimately triggering a shift from hopelessness to hope. Nobody should feel as though their circumstances define them, and The Matthew Tree Project is at the heart of echoing this sentiment across the nation. Though nobody wants to accept it, poverty is one of the leading causes of major health and social issues. Isolated, these challenges are bad enough, but having them occurring on a far larger scale than ever before is starting to have terrible repercussions on each and every community. However, we can’t keep burying our heads in the sand – poverty exists, and must be tackled before it becomes a generational cycle from which nobody can escape. This is why The Matthew Tree Project exists – to face poverty head on and present opportunities for those who have been left vulnerable as a direct result of circumstances out of their control. Though The Matthew Tree Project does pride itself on helping those who are already tangled up in the web of poverty, it has gone one step further in recent years to try and prevent problems like homelessness before they have the chance to occur. In fact, due to this dedication, the charity has already successfully prevented 90% of homelessness cases from happening – a staggering statistic that demonstrates that, when approached with commitment and dedication, avoiding these issues is entirely feasible, without any detriment to the nation. No matter the scale of a problem, The Matthew Tree Project promises to be on-hand to help with crisis support that genuinely focuses on getting people back on their feet as swiftly and holistically as possible. The Non-Profit Organisation Awards has always had its eyes peeled for those who are transcending constraints to elevate the wellbeing of disadvantaged individuals, and The Matthew Tree Project is one example of a charity that has championed this craft. For over a decade, its influence has guided a vast array of households out of poverty’s clutches, all while preventing many more from being swallowed up by this behemoth. As such, we’re honoured to feature The Matthew Tree Project in 2024’s Non-Profit Organisation Awards, and we hope this accolade can further its resounding impact on the poverty prevention scene.
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