137 | UK Enterprise Awards 2023 Apr23196 Best Emerging Retail & Distribution Consultants 2023 – Dubai & SME Innovation Excellence Award 2023 As a consulting company based out of Dubai, Trend-Trolley seeks to improve the range, quality, and choice of products that’re currently available within a region. It recognises the brilliance behind UK products and brands, and strives to help break down the barriers between regions in order to support smaller brands in building a business within Dubai. We explore how Trend-Trolley continues to provide ongoing marketing and growth support throughout the region. Following its founder’s eleven years of experience in buying for Tesco, Trend-Trolley was created as a means to introduce UK products and brands into the UAE through effective and efficient means. It recognised that retail buyers were frequently unaware of evolving trends within the UK, and sought to introduce them to the great product potential raised by this rapid progression. Trend-Trolley views itself as a bridge between the two, and it’s easy to see why. As its name suggests, Trend-Trolley is always keeping a close eye on the UK market, and observing changes as they happen. As innovation occurs, TrendTrolley is there to identify the products that would do best on the region’s market, and works towards introducing said products. Its services encompass a companionship with UK manufacturers and brands, and assists them in understanding country requirements, supporting them with selling into retailers, linking them to distributors, and providing ongoing support throughout the journey. The result is a prolonged exposure that originates from Trend-Trolley’s overarching goal – to launch and love, not launch and leave. Through ensuring that a product isn’t delisted within six months of launching, it’s able to provide tailored services that offer brands a security within the market that’s bound to last. And, thanks to its straighttalking nature, Trend-Trolley will guarantee that brands succeed, but have fun whilst doing so. There’s an intrinsic passion behind its work that’s simply impossible to ignore. Stemming from its overwhelming passion for a variety of small, innovative businesses originating from the UK, Trend-Trolley aspires to follow trends in ways that’re both engaging and fun in a marketing sense. It places its faith in the brands it works alongside, and seeks to amplify their strengths through introducing them to a larger scope of people. And with such a booming population of people eager to see what’s next in the world of innovation, the UAE has accumulated an incredible potential that Trend-Trolley is determined to realise. Though it’s based in Dubai, Trend-Trolley spends a good amount of time within the UK. This ranges from meeting with suppliers and brands, to researching products and understanding the market, all so it can select the best possible products to transition into the UAE. Partner this with a brilliant understanding of the inner workings of the UK, all thanks to the founder’s extensive experience, and you’ve got a retail and distribution consultancy that can predict the UK’s next biggest hit brand or product. Trend-Trolley, at its heart, is a consultancy for the people. Its love for the craft is irrefutable, and its this passion for the brands it partners alongside that makes it shine within its field. It genuinely wants to see brands and products succeed overseas, and continues to garner excellent insider knowledge that puts it a step above the rest. This, combined with its proactive approach to trends and innovation, is what makes this retailing and distribution consultancy a real trendsetter within the region. Contact: Kate Evans Company: Trend-Trolley Web Address: www.trend-trolley.com
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