Worldwide Finance Awards 2024, Acquisition International | 27 From engaging with its local community through education programmes and local development project contributions, to investing further in its people, everything the firm is planning to do revolves around it positioning itself as the financial provider of choice. More than just another loan provider, Firth Finance prides itself on offering attainable financial solutions that are realistic and support the long-term wellbeing of clients, resulting in the firm having become famous in local circles for its personal touch, reliability, and forwardthinking ethos. With a rich history and a series of ambitious future plans in the pipeline, this is a business that is continuing to build upon its storied legacy and is having a profound impact on the lives of those who it gladly serves. Celebrated as the Home Credit Provider of the Year 2024 - Northern Ireland, Firth Finance & General is distinguished through genuine care and a personal touch, making it the country’s most-trusted and go-to home credit and financial services provider. Contact: Richard Nelson Company: Firth Finance & General Web Address: https://firthfinance.co.uk Home Credit Provider of the Year 2024 - Northern Ireland As a family business, Firth Finance extends its family values to every client, and they can be seen shaping a customer’s journey every step of the way, from the initial consultation right through to the final repayment. The firm recognises that each of its customers are in an entirely unique situation, and this is why a bespoke service is provided that encompasses clear communication and transparency across the board. This is on display throughout its flexible repayment terms, which span the likes of weekly, fortnightly, and monthly plans. In a financial industry that is currently experiencing a defining period of change – this stemming from the likes of global investment giants setting up shop in the region and competing with a number of local, home-grown firms – Firth Finance is continuing to defy the odds and undergo tremendous growth, cementing its position as the country’s leading home credit doorstep loans provider in the process. Beyond just NI, the firm has also been expanding its horizons further across the UK, allowing it to support more people than ever. Coming off of two quarters that have been incredibly prosperous for the business, with revenue growth experienced, strong profitability secured, and customer satisfaction levels increased, the team at Firth Finance remain wholly focused on what is next for the business so that they may remain head and shoulders above the competition. Doubling down on their unique flexible and face-to-face strategy is a fitting example of this, with every employee seeking to embody the company’s values wholeheartedly to ensure sustained excellence. Operating with a clear sense of purpose and unity, the dedicated and professional team at Firth Finance are afforded an internal culture where working together for the purposes of the customer is paramount. “Our team are the backbone of our success”, adds Partner Richard Nelson. When it comes to recruitment, the company’s focus is on upholding the high standards that have become synonymous with the brand, and this is why qualities such as empathy and strong team skills are sought out when it comes to whittling down candidates. More than fifty years of operating in this space means that Firth Finance knows what it takes to succeed, but the firm effortlessly strikes the balance between leveraging its tried-and-tested methods and seeking out the newest technologies to create the ultimate enhanced and streamlined customer experience. This meticulous blend of tradition and modernity can be seen throughout, witnessed in the likes of the cuttingedge digital tools that hasten application processes and the traditional human service that subsequently follows said applications up. As Firth Finance looks ahead to the rest of 2024 and beyond, the one thing that shines through is its commitment to its long-term vision of expanding its services, enhancing the overall customer experience, and fortifying its frontrunner position in the UK’s financial services scene. For more than five decades, family-owned loan provider Firth Finance & General has been providing personalised financial solutions to the good people of Northern Ireland. Specialising in home credit doorstep loans, this firm has proven itself to be a trustworthy financial partner, something that has more than earned it the loyalty of its clients over the years. From a cash loan to a pre-paid debit card, this team provide a range of solutions complete with flexible loan repayment options to make financial management more simple and attainable for all. Firth Finance & General
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