8 | Acquisition International, Worldwide Finance Awards 2024 ounded in 2009 by financial expert Kelly Keith Ashton, Business and Accounting Solutions was born out of the financial crisis of 2008. Salary cuts and layoffs were increasingly becoming the norm for most corporations, which Kelly experienced first-hand as the CFO of an international technology company. Kelly’s expert eye spotted the growing demand across companies for a solution to their accounting and financial needs without the costs of full-time salaries and benefits. “So, I resigned my full-time position and started helping my current company, as well as my network, with their CFO and Controller needs at a fraction of the cost of a full-time CFO,” Kelly explains. “It started out slow but didn’t stay that way, as word spread throughout my clientele’s executives and leaders.” Initially, Kelly offered her services with part-time CFO and Controller support to the businesses of friends and colleagues while focusing on co-founding a tech company. However, as Kelly’s reputation grew, as did Business and Accounting Solutions and she shifted her focus to the company full-time, taking on a Board of Directors role in the second venture. In no time, Kelly became the go-to resource for the technology industry for Outsourced and Interim CFO and Controller services across the Front Range of Colorado. Soon enough, her expertise spread to larger corporations throughout the US before going international. Business and Accounting Solutions’ clientele base has expanded to reach almost every industry, size, and organisational structure but primarily fit into three main categories: SaaS, construction and hospitality, and Private Equity or Venture Capital backed. Business and Accounting Solutions specialises in Outsourced and Interim Controller and CFO services tailored to fit the unique financial needs of its clients. The company offers specialty long-term and short-term services that include mergers and acquisitions accounting, post-mergers integration, forensic accounting, tax and audit season preparation, funding rounds analysis and accounting, clean-up projects, and many more services all designed to streamline the client’s financial department and optimise performance. When working with a client, Business and Accounting Solutions oversees financial operations and develops key finance and accounting tools for clients to utilise in the future. These include, but are not limited to, cash flow forecasting reports, tax compliance support, performance reports. This type of support perfectly suits growing companies that are in need of expert Controller services to face their current financial challenges but lack the budget or time to hire a full-time position. Maintaining a top-class reputation in such a competitive industry requires companies to adopt core values to stay in alignment with to ensure that ambitious standards are continually met as the company grows. In everything that Business and Accounting Solutions does, it does so with character and integrity, believing that it is the company’s responsibility to provide ethical, accurate, and compliant financial services to every client. Kelly tells us that Business and Accounting Solutions is firm in the belief that we are never too old or know too much to learn new things, and so the team is always striving to learn something new with each day. This belief extends beyond the team, as the company loves to teach clients something new at every chance. Moreover, the company strives to leave its clients in better shape than when it arrived, always pushing to produce better work than the day before. This commitment to client satisfaction and continual improvement is exactly what sets Business and Accounting Solutions apart from its competitors, ensuring its leading position within the market. The road to success has not always been smooth for Business and Accounting Solutions, as 2023 brought unprecedented times for Kelly. 2022 was the company’s greatest year, both in a financial sense and in recognition within the industry. Kelly found herself working with As budding companies grow and expand their organisation, the demand for effective financial guidance and management becomes increasingly apparent. Unfortunately, not every company has the financial means to support a full-time CFO and seek other alternatives to meet the position. Enter Business and Accounting Solutions, a Colorado-based company that specialises in providing top-tier interim and outsourced CFO services. Following its title in the Worldwide Finance Awards 2024, we speak with Kelly Keith Ashton, Founder of Business and Accounting Solutions, to learn more about the company’s journey to excellence. F Excellence Award for Interim & Outsourced CFO Services 2024 – Colorado
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