© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Merkle’s Acquisition of Periscopix
Posted 21st May 2015

Merkle’s Acquisition of Periscopix

Merkle's Acquisition of Periscopix

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Merkle’s Acquisition of Periscopix

Merkle’s Acquisition of Periscopix

View Biography
Image

Dominic Gurney-Champion, Legal Adviser to Merkle

Merkle, a leading technology-enabled, data-driven performance marketing agency and the nation’s largest privately-held agency, announced its acquisition of Periscopix (www.periscopix.co.uk), a leading London-based performance marketing agency. Periscopix specializes in search, programmatic media, and web analytics, delivering measurable results for top-tier global and European brands.

Founded in 2004, Periscopix focuses on the use of data, analytics, and technology to enable internationally recognized pay-per-click search, programmatic media buying, Google analytics consulting, and conversion rate optimization. Periscopix’s client roster includes many top-tier global brands, like Sony, Rentokil, World First, Claire’s, and Multiple Sclerosis Society, as well as a host of prominent European brands. In 2015, Periscopix was recognized as the best large agency in Europe at the European Search Awards and was named to the list of 100 fastest-growing tech companies in the UK in 2014. Periscopix’s Programmatic Team was honored at The Drum’s 2015 Digital Trading Awards as the Best Digital Trading Team and earned Best Use of Performance for its programmatic campaigns.

This is the first in a series of planned international acquisitions for Merkle, establishing a European hub in the UK, which is second only to China as one of the agency’s largest international markets. Periscopix was selected largely due to its similarities to Merkle, both in scope and scale, as well as its deep expertise in performance marketing across European markets. The Periscopix team of 117 digital media experts will join Merkle under the umbrella of Merkle’s Digital Agency Group, under the leadership of EVP Craig Dempster, bringing that group to more than 800 employees worldwide and growing the Merkle worldwide staff to more than 2700.

“We are proud to welcome the Periscopix team into the Merkle family,” said David Williams, Merkle’s Chairman and CEO. “As more of our clients expand into international markets, we have seen greater demand for Merkle to support their marketing initiatives around the globe. This was a key driver in the decision to establish a platform for data-driven, customer-centric marketing in Europe. The build-out of our new London facility is already in the works. It will accommodate up to 300 Merkle employees, including our current and newly added staff, and allow us to scale as we continue to serve our clients around the globe.”

“Over the last 18 months or so, we have been giving careful consideration to the challenges and opportunities we and our clients are likely to encounter in the years to come,” said Periscopix co-founder Simon Norris. “We have been thinking about the issues facing our clients, and how we can best evolve our services to address these both within the UK and internationally. We were incredibly fortunate to quickly come across an opportunity that matched our ambitions perfectly.”

“We are delighted that our vision for the future and Merkle’s pursuit of expansion in Europe came to be so closely aligned at just the same point in time,” Periscopix co-founder, Marc Warren, commented. “We look forward to continuing to deliver great service to our clients, without interruption. We will soon be introducing some great new solutions that will complement our current offerings and help brands build competitive advantage.”

Categories: M&A, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Strategic Communications
Innovation
08/06/2016Strategic Communications

Cogeco Peer 1 are a highly innovative company whose services eradicate IT complexity and let companies focus on achieving extraordinary market advantage by building high performance business-optimised platforms.

Read Full PostRead - Eye Icon
How To Secure Your Company Data During A Cloud Migration
News
15/11/2022How To Secure Your Company Data During A Cloud Migration

Moving digital assets into the cloud is a common trend for businesses nowadays. More of them find the convenience of organising and retrieval it affords highly advantageous to their operations.

Read Full PostRead - Eye Icon
How to Educate Remote Workforces About the Risks of WFH Scams
Leadership
20/05/2025How to Educate Remote Workforces About the Risks of WFH Scams

Although telework is generally beneficial, removing the face-to-face aspect from business-critical tasks has left some organizations vulnerable to work-from-home (WFH) scams. What are the latest schemes targeting remote workers, and what can employers do to he

Read Full PostRead - Eye Icon
AI and Metaverse Technologies Boost Training and Streamline Onboarding for Employees
Innovation
14/11/2022AI and Metaverse Technologies Boost Training and Streamline Onboarding for Employees

We live in a world where businesses constantly reinvent themselves to remain competitive. Automation and digitisation goals feature in well over half of all today’s businesses’ long-term corporate strategies, according to PwC's most recent annual Global CE

Read Full PostRead - Eye Icon
How Machine Learning is Changing Data Management and Investment Processes for Active Managers
Innovation
29/11/2019How Machine Learning is Changing Data Management and Investment Processes for Active Managers

AI and Machine Learning techniques are finding their way into financial services. Ranging from operational efficiencies to more effective detection of fraud and money-laundering, firms are embracing techniques that find patterns, learn from them and can subseq

Read Full PostRead - Eye Icon
New Challenges for Telecoms M&A in Digital Markets
M&A
25/11/2015New Challenges for Telecoms M&A in Digital Markets

The challenges facing telecom service providers seeking mergers and acquisitions in the converging digital market place is a key theme at this year's TMT Finance World Congress in London.

Read Full PostRead - Eye Icon
The Blueprint for Selling Real Estate in Chicago IL: Acquisition International’s Expert Insights
News
27/03/2024The Blueprint for Selling Real Estate in Chicago IL: Acquisition International’s Expert Insights

Chicago drips with real estate potential. Skyrocketing home values, thriving neighborhoods, a vibrant culture – ripe opportunities abound for savvy investors. Yet seizing this wealth potential requires insider expertise in the complex workings of the mar

Read Full PostRead - Eye Icon
What to Consider When Setting Up a Payroll System for Your Small Business
News
02/12/2021What to Consider When Setting Up a Payroll System for Your Small Business

It’s a good idea for any business to have an accurate and up-to-date payroll system. Some people might not think about the need to have a payroll system until they’re ready to hire employees. Thus, having one in place before you start hiring is muc

Read Full PostRead - Eye Icon
5 Tips For Diversifying Your Portfolio with Exchange-Traded Funds
Finance
06/06/20245 Tips For Diversifying Your Portfolio with Exchange-Traded Funds

As a savvy investor, diversifying your investment portfolio is one key strategy for maximizing your returns. One great way to achieve this is by investing in exchange-traded funds (ETFs).



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow