© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Taking a Bite Out of Apple
Posted 24th June 2015

Taking a Bite Out of Apple

Taylor Swift trumps technology giant, Apple, as they back down over royalties row.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Taking a Bite Out of Apple
Image

Taking a Bite Out of Apple

Taylor Swift trumps technology giant, Apple, as they back down over royalties row.

In an interview with Buzzfeed News, Eddy Cue, Apple’s Senior Vice President, stated that the tech giant has decided to pay musicians royalties, even during the three-month free trial period for their new music streaming service, Apple Music, despite previously claiming that they would not pay musicians until customers paid to use the service. 

Swift decided not to allow Apple Music to use her songs after learning of the payment plans, stating in a post on social media site Tumblr, entitled ‘To Apple, Love Taylor’, that she thought the decision was “shocking, disappointing, and completely unlike this historically progressive and generous company”. The singer also voiced concerns that the plans would see new and more obscure musicians left out of pocket and that three months was a long time for artists to wait to be compensated for the use of their work.

There have been many detractors of Apple’s decision not to pay artists during the trial period but Swift’s was the voice which the media focused on, and Cue ended the series of Twitter posts in which he initially announced the scrapping of the policy with ‘We hear you @taylorswift13 and indie artists. Love, Apple’, deliberately linking it to Swift’s Tumblr message.

Cue informed Buzzfeed that the streaming service ‘will pay artists on a per stream basis during the free three-month trial’, and although the rate of pay during this period has yet to be discussed, once the trial period is over, musicians in the United states will be paid 71.5% of Apple Music’s subscription revenue.

However, according to Buzzfeed, Swift has declined to state whether or not she will allow Apple Music to use her songs despite this decision. She sent the Twitter message “I am elated and relieved. Thank you for your words of support today. They listened to us.”

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
AI May
Finance
22/05/2015AI May

This month, a recent survey by EY reveals how discussions around and impact of many tax issues. We take a look at some of 2015’s leading advisers And, of course, there’s our regular ‘Q1 Review’ section

Read Full PostRead - Eye Icon
European Stocks Touch Seven-Year Highs as Economic Growth Picks Up
Finance
13/02/2015European Stocks Touch Seven-Year Highs as Economic Growth Picks Up

European stock markets hit seven-year highs in early trading as improved GDP figures boosted sentiment.

Read Full PostRead - Eye Icon
5G Endless Opportunities and Possibilities
Innovation
31/08/20235G Endless Opportunities and Possibilities

There has been a lot of noise recently about AI but the real game changing technology that will revolutionise services and industries is 5G standalone that will deliver faster speeds, lower latency, and increase reliability ensuring we are always connected.

Read Full PostRead - Eye Icon
Accountancy Firms Must Evolve and Innovate to Survive Says ICAEW
Finance
17/03/2015Accountancy Firms Must Evolve and Innovate to Survive Says ICAEW

The accountancy landscape is changing – new technologies, competition, regulations and client expectations are making the future of the profession uncertain, says ICAEW.

Read Full PostRead - Eye Icon
NMC Health Acquisition of Stake in Clinica Eugin
M&A
Read Full PostRead - Eye Icon
Maxim Facilities Management acquisition of CLT Services
Finance
04/08/2015Maxim Facilities Management acquisition of CLT Services

Maxim Facilities Management acquisition of CLT Services

Read Full PostRead - Eye Icon
10 Industries That Must Adopt The Use Of e-Signatures In 2023
Innovation
13/04/202310 Industries That Must Adopt The Use Of e-Signatures In 2023

Electronic signatures (e-signatures) are becoming increasingly important across various industries as the world becomes more digitized and environmentally conscious. E-signatures are more convenient and secure, saving time while simultaneously reducing your ca

Read Full PostRead - Eye Icon
How To Buy Small Businesses With Little-To-No Money Down In 2024
News
18/01/2024How To Buy Small Businesses With Little-To-No Money Down In 2024

Source: Unsplash In 2024, the allure of buying small businesses is heightened by a few more factors. First, the pandemic aftermath has led to numerous market gaps waiting to be filled – a prime opportunity for nimble small businesses. Also, the rise of d

Read Full PostRead - Eye Icon
5 Ways You Can Utilize Data To Enhance Business Efficiency
Leadership
26/08/20225 Ways You Can Utilize Data To Enhance Business Efficiency

In today's world where efficiency reigns supreme, businesses are looking for ways they can improve productivity in the day-to-day affairs of running a company. As an entrepreneur, one of the best ways to enhance your business's efficiency is by using data. You



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow