© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Marriott International to Double in Size in Europe
Posted 8th March 2016

Marriott International to Double in Size in Europe

Marriott International in Europe, a division of Marriott International Inc announced today that it will double in size once its acquisition of Starwood Hotels & Resorts Worldwide, Inc is complete.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Marriott International to Double in Size in Europe
Image

Marriott International in Europe, a division of Marriott International Inc announced today that it will double in size once its acquisition of Starwood Hotels & Resorts Worldwide, Inc is complete.  In Europe, the company will reach over 123,000 opened or signed rooms when Marriott’s 61,000 open rooms join with Starwood’s 40,500 open rooms and the combined pipeline of 21,500 rooms.

Starwood’s luxury brands, including St. Regis, Luxury Collection and W Hotels, will also complement Marriott’s luxury brands, including The Ritz-Carlton, EDITION and JW Marriott.  The newly acquired luxury brands will complement Marriott’s existing offering in the economy and mid-tier sector, including Moxy Hotels, AC Hotels and Courtyard Hotels, yielding 22 lodging brands across Europe from economy to luxury.

Amy McPherson, president and managing director, Marriott International, Europe commented:

“It’s been an extraordinary time for Marriott.  We signed over 10,000 new rooms in 2015 for the first time in our history, doubling in size since 2010.  Added to this unprecedented growth was the announcement of our Starwood acquisition which is expected to close in mid-2016.  Our momentum is incredible.”

Marriott’s Autograph Collection, a collection of independent hotels and the industry’s fastest growing full-service brand, should open four hotels in 2016 including two Roomers hotels in Germany.  AC Hotels, the urban European design hotel brand, which has recently been introduced to the U.S. with great success, is expected to open 22 hotels globally and will launch in the U.K. for the first time in Manchester and Birmingham in May.  Moxy Hotels, Marriott’s lifestyle economy brand, should experience its biggest growth in 2016 with five new hotels expected to open by the end of 2016 and at least nine new hotels open by end 2017.   In addition, Courtyard Hotels should see its new contemporary design at three new hotels in Edinburgh, The Czech Republic and Brussels.

With over 4,400 rooms scheduled to open this year, Marriott’s Central and Eastern regions should account for over 70 percent of Marriott’s total European development.  Five new Marriott Hotels are expected to open in Germany, Belarus, Macedonia and Russia, and three new Moxy hotels should open in Germany, along with an AC Hotel in Mainz, Germany.  Two new Marriott Hotels opened in the Netherlands earlier this year along with an AC Hotel in Marseille.  In April, a new stunning Renaissance property is expected to open in Paris, the Renaissance Paris Republique Hotel, situated in the trendy Canal Saint Martin district.

In the UK, the London Marriott Hotel County Hall and Grosvenor House, a JW Marriott Hotel, two of Marriott’s most iconic and celebrated London hotels, should complete major renovations by spring of this year and the Moxy Hotels brand is expected to open its first UK hotel in Aberdeen.

Categories: Finance, M&A, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
York’s Best Kept Secret
Leadership
04/01/2017York’s Best Kept Secret

No.21 York is a multi-award winning Bed and Breakfast housed in a Victorian Terrace property offering homely hospitality in some of the finest bed and breakfast accommodation in York. We invited husband and wife team - Simon Boyle & Andrea Schipper - to tell u

Read Full PostRead - Eye Icon
React Best Practices 2023: What Every Developer Must Do
News
23/06/2023React Best Practices 2023: What Every Developer Must Do

A well-liked JS library for creating user interfaces is React. Developers must keep current on the most recent best practices to build effective and maintainable code as technology continues to advance.

Read Full PostRead - Eye Icon
The Best in IP
Legal
29/09/2016The Best in IP

Founded in 1937 as a Patent and Trademarks Agency, Sena & Berton Moreno has grown to reach a workforce of forty people offering a range of services to its clients today.

Read Full PostRead - Eye Icon
Cyprus: An Island of Resilience
Leadership
24/11/2015Cyprus: An Island of Resilience

COSTAS TSIRIDES & CO LLC is a full service law firm based in Cyprus. Managing Director Alexandros Tsirides discusses the Cypriot law market and his own firm’s work to maintain its position.

Read Full PostRead - Eye Icon
Two Decades of Endless Success
News
26/07/2022Two Decades of Endless Success

A company that is relentless in its devotion to customer service, innovation, and conservation, Lucion Services, in its 20 years of operating, has become a frontrunner in its industry.

Read Full PostRead - Eye Icon
451 Research Identifies Nearly 300 M&A and IPO Candidates in its Annual 2016 Tech M&A Outlook
Innovation
25/02/2016451 Research Identifies Nearly 300 M&A and IPO Candidates in its Annual 2016 Tech M&A Outlook

According to 451 Research’s recently published Tech M&A Outlook 2016, acquirers will spend hundreds of billions of dollars on tech acquisitions in the coming year to adapt to a rapidly changing marketplace with notable hotspots in information security, IoT a

Read Full PostRead - Eye Icon
The Role of Innovation in Modern Marketing Strategies
News
28/05/2024The Role of Innovation in Modern Marketing Strategies

In the dynamic terrain of modern marketing, innovation isn’t just a buzzword; it’s the linchpin of success. Whether you’re managing an HVAC company or overseeing an eCommerce empire, novel strategies can dramatically amplify your reach and pr

Read Full PostRead - Eye Icon
Questro Expands into Germany: Thorsten Schaus Joins Transfer Pricing firm Questro International
Leadership
11/02/2016Questro Expands into Germany: Thorsten Schaus Joins Transfer Pricing firm Questro International

Questro International announced the opening of a new office in Germany and the recruitment of Thorsten Schaus as their new TP Leader in Germany earlier this month.

Read Full PostRead - Eye Icon
Asahi Set to Expand into Europe
Finance
08/12/2016Asahi Set to Expand into Europe

In 2016 the Japanese brewer Asahi Group Holdings has begun to expand abroad, making Europe its main target.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow