© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - 3 Ways to Grow Your Law Firm
Posted 13th October 2020

3 Ways to Grow Your Law Firm

Like all businesses, law firms need to grow if they want to increase profitability. Whether it’s via expansion to new locations or through the acquisition of more clients, law firms must find viable ways to increase revenue if they want to achieve their growth targets.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

3 Ways to Grow Your Law Firm
law firm

Like all businesses, law firms need to grow if they want to increase profitability. Whether it’s via expansion to new locations or through the acquisition of more clients, law firms must find viable ways to increase revenue if they want to achieve their growth targets.

If you’re a partner in a law firm or you’re in a managerial role within a legal business, you’ll want to find sure-fire ways to develop the organisation. For inspiration, take a look at these three ways you can grow your law firm now:

1. Invest in Digital Marketing

If your law firm doesn’t have an online persona, you’re going to struggle to succeed in a digital era. Statistics show that 97% of people learn more about local businesses online than anywhere else. This means that potential clients will likely search for your law firm on the internet before making contact with you. If you don’t have a significant online presence or they aren’t impressed with what they see, you can be sure that a competitor will be ready to step in and provide the services they need.

Fortunately, digital marketing can be a cost-effective way for law firms to achieve their growth potential. As well as having a website that offers an impressive user experience, you’ll want to use a range of digital marketing tools to engage potential clients, such as:

– Articles

– Blog posts

– White papers

– Social media

– eBooks

– PPC ads

Running successful digital marketing campaigns requires expertise, experience and time. If you don’t have the in-house resources to create and execute online marketing strategies, it’s easy to find digital marketing firms that specialise in providing services to law firms and related businesses.

For law firms, search engine optimisation, or SEO, is also critical to success. With the potential to target your marketing towards a specific location, you can use local SEO to boot your visibility, reach your target demographic and attract new clients to your practice.

 

2. Partner with a Consultant

If you want to grow your business, it’s important to have a strategic plan. Implementing arbitrary goals won’t help you to increase profitability and it could even harm your operations. By working with an experienced legal consultant, however, you can get the niche advice and assistance you need when it comes to increasing profitability.

Depending on your requirements, a law firm consultant from a company like Legal Back Office can take on varying roles. You may have a specific goal in mind but be unsure how to achieve it, for example. If so, a consultant for law firms can help you to identify viable routes to success. Alternatively, you be considering numerous expansion opportunities and need expert assistance analysing the growth potential they offer. By providing a consulting service for lawyers, firms like Legal Back Office build ongoing partnerships with their clients and enable them to enhance their commercial success.

From process improvement to strategic planning, law firm consulting services give you the opportunity to streamline your operations, reduce your overheads and increase your client base.

 

3. Work with Legal Aid Clients

If you don’t already offer your services to clients receiving Legal Aid, this could be an appropriate way for you to grow your business. While Legal Aid is only available for certain types of cases, such as immigration or family law, if your law firm offers related services it could be a viable growth plan.

Some legal practices don’t offer Legal Aid services because they can typically charge higher fees for private work. However, accepting Legal Aid clients could significantly boost your revenue without diminishing the income you generate from private clients.

Often, hiring additional staff to manage a Legal Aid caseload will offer an impressive return on your investment. Furthermore, the guaranteed payment from the Legal Aid Agency ensures you’ll have a reliable cash flow which can be used for further investment in your practice.

Working with clients in receipt of Legal Aid may not be the right course of action for every law firm, but it’s worthy of consideration. By conducting a cost-benefit analysis and assessing whether this transition is in-keeping with your brand identity, you can determine whether it’s an appropriate course of action for your firm.

 

Expanding Your Legal Practice

People will always need lawyers, so the potential to acquire new clients is always there. However, persuading them to choose your firm, as opposed to a competitor, requires a strong strategy and an outstanding professional reputation.

As industries evolve, meeting the needs of today’s clients may mean offering revolutionary services, like remote consultations. While the legal industry isn’t always at the forefront of the latest tech developments, using these to enhance your client care could help to set you apart from the competition.

With so many options to explore, it can be advantageous to access professional assistance when it comes to expanding your legal practice. With expert, objective insight, an independent consultant can give you the clarity, inspiration and tools you need to successfully grow your firm and achieve your goals.

Categories: Legal


You Might Also Like
Read Full PostRead - Eye Icon
Silverfleet Acquires Coventya From Equistone
Finance
29/03/2016Silverfleet Acquires Coventya From Equistone

Silverfleet Capital, the European Private Equity firm specialised in buy-to-build, has agreed to acquire a majority stake in Coventya from Equistone Partners Europe Limited for an undisclosed sum.

Read Full PostRead - Eye Icon
How Foreign Businesses Can Gain a Foothold Within the English-Speaking Marketplace
News
11/01/2022How Foreign Businesses Can Gain a Foothold Within the English-Speaking Marketplace

There are numerous opportunities to be encountered within the English-speaking marketplace. This is why countless businesses have already taken the leap into such a bustling community.

Read Full PostRead - Eye Icon
Most Innovative Law Firm Germany
Legal
04/05/2016Most Innovative Law Firm Germany

SGT Rechtsanwaelte primarily advises corporates and high-net worth-clients on their legal affairs and acts as an external legal department for companies who do not have their own legal desk.

Read Full PostRead - Eye Icon
Ruling Over the World’s Economies
Innovation
06/11/2015Ruling Over the World’s Economies

Developing economies quickened the pace of their business reforms during the last 12 months to make it easier for local businesses to start and operate, says the World Bank Group’s annual ease of doing business measurement.

Read Full PostRead - Eye Icon
Understanding Car Accident Laws: What You Need to Know
News
28/12/2023Understanding Car Accident Laws: What You Need to Know

Car accidents can happen to anyone, anywhere, and at any time. Whether you’re an experienced driver or just starting out, it’s essential to have a good understanding of car accident laws. In this article, we’ll delve into these laws, covering

Read Full PostRead - Eye Icon
UK Law Firms: More Cyber Security Support is Urgently Needed from MSPs
Legal
19/10/2023UK Law Firms: More Cyber Security Support is Urgently Needed from MSPs

Recent research by the National Cyber Security Centre (NCSC) has found UK law firms are increasingly appealing targets for cybercriminals interested in stealing and exploiting client data.

Read Full PostRead - Eye Icon
Coca-Cola to Acquire Chinese Beverage Firm for $400.5 Million
Finance
22/04/2015Coca-Cola to Acquire Chinese Beverage Firm for $400.5 Million

Coca-Cola Co., the world’s largest beverage company, will buy China’s Xiamen Culiangwang Beverage Technology Co. for about $400 million in cash, gaining a line of plant- based protein drinks in a renewed push into the Asian market.

Read Full PostRead - Eye Icon
Venture Capital Dollars Invested in Life Sciences Companies in 2014 at Highest Level Since 2007
Finance
12/03/2015Venture Capital Dollars Invested in Life Sciences Companies in 2014 at Highest Level Since 2007

Venture capitalists invested US$2.8bn in life sciences in the fourth quarter, reaching US$8.6bn in 2014, according to MoneyTree Report from PwC.

Read Full PostRead - Eye Icon
Novel Biological Medicines
Innovation
01/03/2016Novel Biological Medicines

Batavia Biosciences focuses on accelerating the transition of novel biological medicines from laboratory bench to the clinic with improved success and lower cost.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow